Anjuss, a streetwear store, has launched a new e-commerce with simplified navigation, modern design and new technologies.
According to Leandro Guerra, the brand's e-commerce coordinator, the objective is to prepare the company for a new level of digital commerce.
“In the coming years, our goal is to achieve exponential growth and increase the relevance of e-commerce in the company’s results. What sets us apart from physical stores is the absence of physical or geographic space limitations. We can simultaneously serve numerous customers from different regions of Brazil, 24 hours a day, 7 days a week,” says the coordinator.
Anjuss's concern with the online consumer experience follows a trend proven by the numbers. According to data from Abcomm (Brazilian Association of Electronic Commerce), the e-commerce revenue in Brazil in 2023 was R$ 185.7 billion, with an average ticket of R$ 470.00 (a 2% increase compared to the previous year), 395 million orders, and 87.8 million virtual consumers.
The outlook remains positive for e-commerce in 2024. According to Abcomm Forecast projections, the revenue of online stores in Brazil is expected to exceed 200 billion, with an average ticket of nearly R$ 500.00 and more than 90 million virtual buyers.
The e-commerce department ofAnnunciationis responsible for managing and operating the company's online sales. Your main functions include the development and maintenance of the sales website, ensuring easy and secure navigation for users. Additionally, this department handles product management, from registration and updating information to sales performance analysis, and is responsible for customer service, including support and complaint management.
