Anjuss, a streetwear store, has launched a new e-commerce site featuring simplified navigation, modern design, and new technologies.
According to Leandro Guerra, the brand's e-commerce coordinator, the goal is to prepare the company for a new level in digital commerce.
“In the coming years, our goal is to achieve exponential growth and increase the relevance of e-commerce in the company's results. Our advantage over physical stores is the absence of limitations in terms of physical or geographical space. We can simultaneously serve numerous customers from different regions of Brazil, 24 hours a day, 7 days a week,” comments the coordinator.
Anjuss's concern with the online consumer experience follows a trend proven by the numbers. According to data from Abcomm (Brazilian Association of Electronic Commerce), e-commerce revenue in Brazil in 2023 was R$ 185.7 billion, with an average ticket of R$ 470.00 (a 2% increase compared to the previous year), 395 million orders, and 87.8 million online consumers.
Expectations remain high for e-commerce in 2024. According to projections from Abcomm Forecast, the revenue of online stores in Brazil should exceed 200 billion reais, with an average order value of almost R$ 500.00 and more than 90 million online shoppers.
Anjuss 's e-commerce department is responsible for managing and operating the company's online sales. Its main functions include developing and maintaining the sales website, ensuring easy and secure navigation for users. In addition, this department handles product management, from registration and information updates to sales performance analysis, and is responsible for customer service, including support and complaint management.
