Brazil, considered one of the priorities in Amazon's global expansion plans, has already received more than R$55 billion in investments from the company in the last decade. The amount represents approximately R$ 15 million per day over the past 10 years. With investments in logistics, local technology development, cloud services, job creation and professional qualification, promotion of entrepreneurship, and initiatives aimed at local communities, the data are part of the new edition of Amazon's economic impact report, covering retail services and Amazon Web Services (AWS) in Brazil, which highlights the consistent growth and expansion of operations in Brazil.
In a continuous expansion movement, the company doubled its job creation in recent years, going from 18,000 to 36,000 direct and indirect jobs generated in its commercial activities in Brazil. These positions extend to various strategic sectors of the national economic chain, such as logistics, information technology, and entertainment. Maintaining its growth pace while driving the country's development, in the first half of 2025 alone, Amazon has already hired over 1,000 professionals for corporate and technology positions in Brazil, and currently has more than 550 open positions in these sectors.
"By investing over R$ 55 billion in the last decade and creating 36,000 jobs, we reinforce our ongoing commitment to Brazil. We are not only expanding our local presence but also contributing to transforming the country's economic and technological landscape. Each investment is designed to generate a lasting positive impact across various sectors – whether by creating jobs, boosting entrepreneurship, or promoting technological innovation. We are committed to being a catalyst for the country's growth, working side by side with local entrepreneurs, communities, and partners to build a stronger, more digital, and inclusive economy," statesJuliana Sztrajtman, president ofAmazon.com.br.
With over 25 years of experience and a pioneer in artificial intelligence (AI), technology has always been part of Amazon's DNA. Focused on the customer and applied across its various business fronts, Amazon has reinvented consumer experiences through technology, driving innovation and empowering thousands of people and various types of businesses around the world.
"Our growth strategy in Brazil is focused on creating a positive impact throughout the country and across our various businesses. We recognize the responsibility that comes with our extensive global and national scale, and we are committed to continuing to innovate and contribute to Brazil's technological development, working daily on solutions that benefit our teams, clients, and local partners," statesCleber Morais, General Director of Amazon Web Services (AWS) in Brazil.
Since 2011, Amazon has significantly expanded its physical and digital infrastructure in Brazil. In the last 18 months, 140 new hubs operated with Amazon technology have been opened, totaling 200 strategically located logistics hubs across all regions of Brazil, in addition to the expansion process of the FBA program – Amazon Logistics – which will reach all its Distribution Centers. This infrastructure enables increasingly faster and safer deliveries, as well as a more convenient shopping experience for our customers in 100% of municipalities, delivering over 150 million products across 50 categories in retail and marketplace services.
In addition to product deliveries, Amazon operates in multiple business areas in Brazil, including subscription services (Amazon Prime and Kindle Unlimited), technology (AWS), entertainment (Prime Video, Amazon Music, and Amazon Publishing), and its own products (Alexa, Kindle, Echo, and Fire TV).
Prime Video's commitment to national culture is reflected in impressive numbers: since 2019, 46 local original productions have been released or are in production, filmed in more than 10 different states across the country. A striking example of this commitment to Brazilian cultural diversity is 'Cangaço Novo'. The series, filmed in the Paraíba Cariri, features predominantly local talent, both in front of and behind the camera. The selection of professionals from Paraíba and other states in the Northeast reflects Prime Video's commitment to strengthening the regional audiovisual industry and creating authentic narratives that genuinely represent Brazil's cultural richness.
"With an exclusive focus on the customer and always seeking to understand their needs, Prime Video is a content aggregator that offers Prime Members a wide variety of global titles, local productions, and live sports, connecting with different audiences. In addition to the extensive catalog included in the subscription, Prime Video also provides the convenience of renting or purchasing newly released movies from the cinema, and also offers subscriptions to other streaming channels, all in one place," statesLouise Faleiros, Country Manager, Prime Video Brazil.
