Amazon officially announced the end of remote work in Brazil, mandating a return to in-person work for its 18,000 employees in the country. The decision follows the guidelines of the North American headquarters, which had already established a return to the offices since September 2024.
Decision Details
In a statement, Amazon stated that although the requirement for in-person work is the new rule, specific cases can still be analyzed individually. "Currently, the company is returning in accordance with its local structural possibilities, in conjunction with employees and their managers, for specific cases," the company stated in a note.
Amazon operates in Brazil with 12 distribution centers in seven cities, several delivery stations and two corporate offices in São Paulo, in addition to managing data centers and technology centers.
Impact and Expansion
In addition to internal restructuring, Amazon plans to expand its team this year, opening 480 new positions in technology, finance, marketing, human resources, and supply chain. The company also recently reduced commission rates for partner sellers, aiming to attract more merchants and expand the product offering with more competitive prices.
Competition in E-commerce
The adjustment occurs in a highly competitive scenario in the national e-commerce, especially with Shopee, which surpassed Amazon and became the second most accessed marketplace in Brazil in 2024, only behind Mercado Livre. According to a report by Itaú BBA, Shopee generated over R$ 60 billion in Brazil in the past year, twice as much as Amazon, establishing itself as a strong competitor.
The Singaporean company has been investing in affordable prices and new sales strategies, such as live commerce, where sellers sell their products during streaming sessions on the platform, to boost its operations.
E-commerce Scenario in Brazil
Despite the competition, the Brazilian e-commerce sector still has room for growth. While online sales in Asian countries account for about 40% of retail, in Brazil this share still does not exceed 12%. Amazon has 78,000 selling partners, with 99% of them being small and medium-sized enterprises (SMEs), selling more than 18.4 million products listed on the site.
With information from SINDPD
