Starting from July 4th, Prime members across Brazil will have the opportunity to enjoy exclusive offers on tens of thousands of products across various categories during Prime Day's Warm-up. The offers for this period are valid until stocks run out or until Prime Day begins, which takes place on July 15th and 16th. Besidesfree shipping no minimum purchase amount- benefit already enjoyed throughout the year, Prime members will enjoy exclusive and early discounts on categories such as Amazon Devices, Wellness, Kitchen, Cleaning Products, Home, Books, Beauty, Stationery and Office Supplies, Toys and Games, and Fashion. Those who are not yet members can try the program for free for 30 days, gaining access to all the benefits of Amazon Prime, including the offers from Esquenta and Prime Day 2025.
"Prime Day is another opportunity to celebrate our Prime members with exclusive and unmissable offers. We know how much our customers look forward to the event and how they seek attractive deals and discounts to purchase a desired item. The 'Warm-up' period arrives so that our members can enjoy a wide selection of early offers," says Camila Nunes, Marketing and Prime Director at Amazon Brazil.
The 6th edition Prime Day Warm-Up will take place from 12:00 AM on July 4th, Friday, and will end before the start of Prime Day, at 11:59 PM on July 14th. During the Esquenta period, Brazilian customers will have access, through international purchases, to discounts on eligible Prime Day products from Amazon.com in the United States with free shipping.
Get ready for Prime Day Warm-Up 2025!
- "Alexa, what are my deals?"Prime members can be alerted at the start of the event by saying, "Alexa, set a reminder for Prime Day Warm-Up at 12:00 AM on July 4th."Furthermore, through the command"Alexa, add [product name] to my cart"They can add items to the Amazon shopping cart. The voice assistant can also notify you when items in your Wishlist, Cart, or Save for Later are on sale.
- Personalized offers for you:Prime members can also set up notifications for personalized offers, including "Related to items you've viewed," "Top brands for you," and "4+ star deals for you."
- Don't miss any offers!To receive alerts for Esquenta Prime Day 2025, simply visit the event page on the Amazon Shopping app to set up reminders.
- Enjoy free and fast shipping on all Prime Day deals.Prime members enjoy free and faster shipping nationwide, with no minimum purchase amount, on tens of thousands of eligible items, as their deliveries will be prioritized throughout the year.
- Free shipping on international Amazon United States purchases:Prime members also enjoy free shipping on over 10 million international purchase offers with no minimum value.. During the Prime Day Warm-Up, Prime members will have access to various Prime Day deals from the United States, which takes place from July 8 to 11.
- Payment Methods:InAmazon.com.brCustomers can pay for their purchases with credit cards (all brands operating in Brazil—domestic or international), prepaid cards, Pix, bank slip, and can also split payments without a credit card. Additionally, they can request the Amazon Prime Credit Card with no annual fee, which allows installment payments of up to 21 times without interest on selected products.
Check out the highlights during the Prime Day Warm-Up:
Amazon Devices[i]*:Amazon devices from the Echo and Fire TV families will be up to 29% off. The offers include selected Echo devices – such as Echo Dot, Echo Pop, Echo Show 5, Echo Spot, Echo Show 8, Echo, Echo Studio, and Echo Buds. Customers will also find discounts on the Fire TV Stick HD, as well as accessories for Echo, such as a charging dock for Echo Dot, a case for Echo Pop, and an adjustable stand for Echo Show 8.
Echo and Fire TV devices can be purchased in up to 10 interest-free installments. Prime members also enjoy free shipping and additional discounts on payments via Pix or boleto: +7% for Echo devices and +10% for Fire TV.
Health and Well-being:Up to 30% off on personal care items such as diapers, supplements, and body care products from brands like Pampers, Huggies, Dove, and Max Titanium.
Kitchen and Gastronomy:Up to 30% off on kitchen utensils, coffee makers, molds and baking pans, crockery, small appliances, and household appliances from brands like Tramontina, Wolff, Philco, Alleanza, and Lyor.
House Cleaning:Up to 30% off on laundry, dishware, and home items from brands like OMO, Finish, Comfort, and Downy.
House and Decoration:Up to 30% off on items for air and ventilation, bed, table and bath, small appliances for the home, case organization, and furniture from brands such as Tramontina, Teka, Coza, Lyor, Britânia, Altenburg, Philco, Buddemeyer, and Mondial.
Books:Up to 50% off on books from publishers such as Companhia das Letras, Arqueiro, Globo, and Record.
Beleza: Up to 30% off on hair care, skincare, perfume, and makeup items from brands like Lola Cosmetics, L’Oréal, Nivea, Wella, Caudalie, Maybelline, Lancôme, Kérastase, Eucerin, Isdin, La Roche-Posay, and Cetaphil.
Stationery and Office SuppliesUp to 25% off on coloring materials, writing supplies, and photo paper from brands like Faber-Castell, CIS, Fujifilm, and BIC.
Toys and Games:Up to 30% off on puzzles, games, dolls, and building blocks from brands like Grow, Sunny Toys, LEGO, Elka, and Xalingo.
Items for Babies:Up to 25% off on carts, bedding, toys, pacifiers, and bottles from brands like Buba, Fisher Price, NUK, and Maxi-Cosi.
Pets: Up to 25% off on flea treatments, pet food, and treats from brands like Whiskas, Bravecto, NexGard, and Chalesco.
Food and Beverages:Up to 30% off on coffee, energy drinks, protein bars, protein shakes, and condiments from brands like Nestlé, Piracanjuba, Baggio, Orfeu, Red Bull, BOLD, and Heinz.
Alcoholic Beverages:Up to 30% off on vodka, whiskey, beer, liqueur, wine, and sparkling wine from brands like Diageo, Ambev, Pernod Ricard, and Heineken.
Furniture:Up to 25% off on desks, chairs, tables, and drawers from brands like Agraplast, Artelly, Tramontina, and Multivisão.
Automotive:Up to 35% off on safety and protection equipment, automotive care, and accessories from brands like Bosch and FSE.
Home appliances:Up to 20% off on oven, stove, washing machine, microwave, and liter of water from brands like Philco, Hidrofiltros, and Suggar.
Ways to buy and save with Amazon
With Amazon, Prime members can save on the products and services they love. Discover more ways to make the most of Prime Day:
- Advantages for Prime Members:For Prime Day 2025, Amazon has prepared even more attractive benefits for its Prime customers, whether new or existing. New members or those who switch to the annual plan will receive a R$ 60 coupon to use on purchases during the event. Amazon Prime offers the best in shopping, savings, and entertainment, all in a single subscription for only R$ 19.90 per month, or R$ 166.80 per year (with the option to pay in up to 12 installments of R$ 13.90 on a credit card).
- Free and easy exchange:Amazon makes product exchanges and returns easy, with free options for home pickup or direct delivery to the Post Office.
