Amazon Brazil announces the arrival of the official Giorgio Armani store to complete its vast portfolio, offering its customers a wider variety of official items in the premium beauty segment. Brazil becomes only the third country, after the United States and Japan, to have an official presence of the brand on Amazon, reinforcing the strategic importance of the Brazilian market. This move reinforces Amazon Brazil's commitment to providing a curated selection of premium brands, a personalized shopping experience, and convenient delivery.
With a portfolio of iconic fragrances such as Acqua di Gio, Sì, and My Way, the brand's arrival on Amazon not only enriches the selection but also ensures that each product available meets the rigorous quality and authenticity standards established in partnership, guaranteeing that Brazilian consumers receive original items, coupled with an elevated brand experience.
“The arrival of Giorgio Armani, through its fragrance lines, to our catalog is a significant milestone for the luxury segment on Amazon Brazil. We are excited to expand our selection with such a desirable global brand, always prioritizing authenticity and trust to continuously improve the product offering for our customers,” says Duda Cyreno, Director of Consumables at Amazon Brazil.
According to Marina Torres, General Director of L'Oréal Luxury in Brazil – the group that holds the license for the Giorgio Armani luxury beauty brand in Brazil – the initiative is a milestone in the strategic connection agenda with the Brazilian consumer. “The L'Oréal Group is at the forefront of digitizing the consumer's beauty journey. Through the partnership with Amazon, we are expanding our presence with an official store for the iconic Giorgio Armani Beauty brand. There, consumers have access to an exclusive and elevated brand experience, combined with the convenience of being in a store they are already accustomed to visiting. In a country as vast as Brazil, the digital channel has even greater relevance,” adds the executive.
In this sense, Amazon's logistics network allows products to reach customers throughout Brazil, with the A-to-Z Guarantee and the support that Amazon offers, especially in such a demanding segment as the premium market. For Prime members, this convenience is amplified by free delivery and other shopping and entertainment benefits, reinforcing the value of a subscription designed to facilitate and enrich the daily lives of our customers.
