Amazon Brazil announces the return of its Christmas campaign, "Natalversário" (Christmas Birthday), following last year's great success. The initiative launches on social media to address, in a lighthearted and fun way, the peculiar situation of those who have birthdays in December and often end up receiving only one gift. To help those celebrating their birthdays in December receive both a birthday and a Christmas present, Amazon is offering a special coupon that allows for a discount on the purchase of two products, in addition to thousands of offers to facilitate this double celebration.
“ The campaign was so successful last year that we received direct requests from customers to bring it back. This response motivated us to return with 'Christmas Birthday,' now with even more creativity and connection to the public ,” says Lillian Dakessian, Brand and Communications Director at Amazon in Brazil . “ 'Christmas birthday' is a reality for many Brazilians—a situation that, despite the humor, carries a certain frustration. Our goal is to transform this experience, ensuring that each 'Christmas birthday celebrant' feels truly celebrated twice over, with special gifts for each occasion .”
Natalversário campaign will run from December 8th to 21st, with a fully digital strategy featuring prominent Brazilian influencers. Names like TET, Larissa Gloor, Rangel, and Láctea will be involved in creating original content with plenty of humor. Content creator Bárbara Coura, who starred in last year's film, returns this year with a special introduction, setting the tone for this new phase of the campaign. The content produced by the influencers will highlight the different possibilities of the Christmas Offers, emphasizing the Natalversário theme and the exclusive advantages of December 12th.
During Amazon's Christmas Deals, customers will find a wide selection of products with discounts of up to 60%, perfect for treating themselves and their loved ones. Amazon Prime members enjoy an even more complete shopping experience, with exclusive benefits such as free shipping, plus the option to pay in up to 21 interest-free installments using the Amazon Prime Card, which has no annual fee.
“ Those celebrating their birthday deserve two gifts. After raising this flag last year, Amazon is definitively embracing the mission in 2025, encouraging people to share the subtle hint with their family ,” comments Thiago Bocatto, Creative Director at AlmapBBDO .
Furthermore, for those who want to add a special touch to the gift, Amazon.com.br offers the option of gift wrapping and sending a special message to the recipient. If you are not yet familiar with this gift service, it is very simple to use. When finalizing your purchase, simply look for the gift wrapping option at the bottom of the checkout page, along with the payment and delivery address options. Learn more here .
For more information about the Christmas Anniversary campaign and end-of-year offers, visit the website .
