With the approach of the holiday season, Amazon Brazil announces a significant achievement: in 2025 alone, more than 1 million orders on Amazon.com.br were delivered using the company's gift wrapping service. This unique feature has already connected customers throughout the country, totaling more than 5 million gifts sent since 2022. The option to gift wrap items at the time of purchase and include messages is a convenience offered by Amazon in the country, making the delivery of products a personalized way to express affection and celebrate.
To celebrate this milestone, the company launched a new institutional film that reinforces its role in connecting people and bridging distances throughout the year, highlighting convenience and customer focus, as well as transforming each delivery into smiles and connections. In the film, Amazon details the entire journey of a gift, from the moment of purchase in the online store, through the care of its employees in handling orders, the efficiency of the company's logistics centers and the delivery route, to the emotion of its arrival at the door. To watch the full video, click here .
For customers who still wish to give gifts to loved ones during the holiday season, Amazon includes an estimated delivery date showing how many days before Christmas their order will arrive. For those who choose the gift wrapping option and want to write a personalized message, this feature can be found before finalizing the purchase, at the bottom of the checkout page, in the same section where the customer chooses the payment method and selects the delivery address. In this area, it is possible to:
- Add gift wrapping to your order.
- Write a personalized message to accompany the product.
This feature allows customers to personalize the gift-giving experience, making each delivery more special and meaningful, especially for those sending gifts to loved ones who live far away.
