Amazon Brazil announced a significant expansion of its International Shopping Store, adding 40 million products sold by Amazon in the United States to its catalog available to Brazilian consumers. With this increase, the local operation, which began in 2019 with 1 million items, now has over 170 million domestic and international products.
The expansion covers 35 categories, including books, clothing, automotive items, footwear, and home products, from renowned brands such as Champion, Conair, Ninja, and Carters. One of the highlights is the inclusion of over 26 million imported physical books, demonstrating the company's ongoing commitment to promoting reading.
Daniel Mazini, president of Amazon Brazil, highlighted the benefits offered to customers: "Amazon Prime members will have even more advantages, with free international shipping on eligible items from the International Shopping Store, while non-Prime customers will pay a reduced fee of R$ 8.90." Additionally, the prices already include taxes and import duties, following the rules of the Remessa Conforme Program, and customers can choose from various payment methods such as Pix, boleto, and installment credit cards, also earning cashback and points through local partnerships like Livelo and Méliuz.
Products identified with the “International Purchase” seal are sold and shipped directly by Amazon in the USA, offering customers the possibility of tracking their orders on the website and a period of up to 30 days for returns.
Mazini emphasized the company’s commitment to offering Brazilians an even wider and more affordable selection: “This is one of the largest catalog expansions we have ever made in Brazil. Bringing products from the United States at competitive prices and with local payment reinforces our commitment to consumers.”
With this initiative, Amazon seeks to consolidate its position as a reference in online retail in Brazil, combining variety, competitive prices and convenience for consumers, in a strategic move to strengthen its presence in the Brazilian market and meet the growing demands of customers for quality international products.
With information from E-Commerce Brasil.
