Amazon, the e-commerce giant, announced the departure of its top executive in Brazil, Daniel Mazini, who has held the position of Country Manager since 2019. The decision occurs amidst a global restructuring of the company, which aims to reduce costs and increase operational efficiency.
Mazini, who was leading Amazon's operations in the country, will be replaced by Ricardo Garrido, the company's current Retail Director in Mexico. The transition will take place over the coming weeks, with Garrido taking office starting in May.
Under Mazini's management, Amazon significantly expanded its presence in the Brazilian market, launching new services such as Amazon Prime and Amazon Music, as well as expanding its product catalog and partnerships with local sellers. However, the company faces increasing competition from domestic players such as Magazine Luiza, Americanas, and Mercado Livre.
Mazini's departure occurs at a challenging time for Amazon, which announced globally the layoffs of more than 18,000 employees earlier this year as part of a restructuring plan to adapt to changes in the post-pandemic economic landscape. In Brazil, the company also made cuts to its team, although it has not disclosed official figures.
In an internal statement, Amazon thanked Mazini for his contribution and leadership in recent years, highlighting the company's progress in the Brazilian market. The company also reaffirmed its commitment to the country, highlighting the growth potential of e-commerce in the region.
Ricardo Garrido's arrival as the new Amazon leader in Brazil signals the company's intention to continue investing in the local market, leveraging the executive's experience in operations in Latin America. Garrido will face the challenge of leading the company in a scenario of increased competitiveness and accelerated digital transformation, aiming to strengthen Amazon's position as one of the main players in e-commerce in the country.
With the leadership transition and global restructuring underway, Amazon reinforces its strategy of adapting to changes in the market, aiming to maintain its sustainable growth and offer the best experience to its customers and partners in Brazil and around the world.
