SHEIN performs on April 29, at 20h, a special live to present its new Mother's Day collection in partnership with Giovanna Ewbank and her daughter, Titi. The broadcast takes place in the brand's application and will bring details about the looks and inspirations behind the collab.
Those who follow the live in the SHEIN app will be able to see the pieces inspired by the unmistakable style boho chic hotel by Giovanna Ewbank, aligned with one of the main fashion trends of today, earthy tones, such as mocha mousse. And also the looks of Titi, which bring a cheerful and modern touch, following the fashion among the generation Z, with pink and earthy tones, which dialogue with the items selected for the collection of his mother.
Already available on the SHEIN website, the collection brings together 60 pieces inspired by the style of Giovanna Ewbank, and 40 items in the one of Titi.
With slogan “Style that connects generations”, the Mother's Day campaign is being exclusively publicized in the networks of the brand and actress and presenter Giovanna Ewbank. Celebrating the style and connection between mothers and children, the collection is one of the bets of SHEIN for the date.
The discount coupon SHEINGIO it is available for purchase of items from the collection with 10% or 20% OFF, with a total discount limited to R$200.00.
Live Mother's Day Special | SHEIN x Giovanna Ewbank and Titi
Date29 April 2025
Schedule: 20H (Brasilia Time)
Where: in SHEIN app
Collection page:LINK
Technical sheet Mother's Day Campaign | SHEIN x Giovanna Ewbank and Titi
Photos from the collection: Rafael Reis
Video: Antonio Netto and Camille Brazz
Production: Uno Filmes
Direction: Antonio Netto
Makeup: Cleide Araujo
Stylist: Deborah Ewbank
