SHEIN will hold a special live on April 29th at 8 PM to showcase its new Mother's Day collection in partnership with Giovanna Ewbank and her daughter, Títi. The broadcast takes place on the brand's app and will feature details about the looks and inspirations behind the collab.
Those who watch the live on the SHEIN app will be able to see the pieces inspired by the unmistakable styleboho chicby Giovanna Ewbank, aligned with one of the main current fashion trends, earthy tones, such asmocha mousseAnd also Titi's little looks, which bring a cheerful and modern touch, following the fashion among Generation Z, with pink and earthy tones that complement the items selected for her mother's collection.
Now available on the SHEIN website, the collection features 60 pieces inspired by Giovanna Ewbank's style and 40 items inspired by Títi.
With the sloganStyle that connects generationsThe Mother's Day campaign is being exclusively promoted on the brand's and actress and presenter Giovanna Ewbank's social media channels. Celebrating the style and connection between mothers and children, the collection is one of SHEIN's bets for the occasion.
The discount couponSHEINGIOis available for purchase of collection items with 10% or 20% OFF, with a total discount limited to R$200.00.
Mother's Day Special Live| SHEIN x Giovanna Ewbank and Títi
DataApril 29, 2025
Time8 PM (Brasília Time)
Wherein the SHEIN app
Collection page:LINK
Technical sheet Mother's Day Campaign | SHEIN x Giovanna Ewbank and Títi
Photos of the collectionRafael Reis
VideoAntônio Netto and Camille Brazz
ProductionUno Films
DirectionAntonio Netto
MakeupCleide Araújo
StylistDebora Ewbank
