SHEIN holds on April 29, at 8 PM, a special live to showcase your new Mother's Day collection in partnership with Giovanna Ewbank and her daughter, Titi. The broadcast takes place on the brand's app and will feature details about the looks and inspirations behind the collab
Those who watch the live on the SHEIN app will be able to see the pieces inspired by the unmistakable styleboho chicby Giovanna Ewbank, aligned with one of the main current fashion trends, the earthy tones, asmocha mousse. And also Titi's little looks, that bring a cheerful and modern touch, following the trend among Generation Z, with pink and earthy tones, that correspond with the items selected for your mother's collection
Already available on the SHEIN website, the collection features 60 pieces inspired by Giovanna Ewbank's style, and 40 items in Títi's
With the sloganStyle that connects generations, The Mother's Day campaign is being promoted exclusively on the brand's and actress and presenter Giovanna Ewbank's social media. Celebrating the style and the bond between mothers and children, the collection is one of SHEIN's bets for the date
The discount couponSHEINGIOis available for purchase of collection items with 10% or 20% OFF, with a total discount limited to R$200,00
Mother's Day Special Live| SHEIN x Giovanna Ewbank and Títi
DataApril 29, 2025
Time8 PM (Brasília Time)
Wherein the SHEIN app
Collection page:LINK
Technical sheet Mother's Day Campaign | SHEIN x Giovanna Ewbank and Títi
Photos of the collectionRafael Reis
VideoAntônio Netto and Camille Brazz
ProductionUno Films
DirectionAntonio Netto
MakeupCleide Araújo
StylistDebora Ewbank
