Altenburg, a traditional Santa Catarina company with over 100 years of history, announced the launch of its new e-commerce platform. The company expects this innovation to increase its sales capacity by up to three times, positively impacting the experience of customers, suppliers, and brand partners.
The new website offers an integrated shopping experience between physical and digital channels, with features such as smart search and personalized product pages. A highlight of the platform is the interactive pillow area, where consumers can find the ideal product through customized filters.
Tiago Altenburg, the company's president, highlights the importance of e-commerce as a brand showcase: “Improving our e-commerce means having the ability to serve an even greater number of consumers and present Altenburg in a more innovative way.”
Fabrício Juvêncio, retail manager, highlights that the benefits go beyond the relationship with customers, optimizing operations and processes throughout the value chain.
To implement the new platform, Altenburg chose the services of VTEX, a renowned digital commerce solutions company. The project took six months to complete, involving a multidisciplinary team and undergoing rigorous quality tests.
The company plans to continue its omnichannel process, with future implementations such as live commerce, customizable wedding lists and an integrated system between single-brand stores and franchises.
“We are committed to maintaining our legacy and innovation trajectory, always being ahead of the market”, concludes Tiago Altenburg, reinforcing the company’s commitment to the future and continuous innovation.
