A All Set, a communication agency specialized in assembling and managing outsourced in-house teams for large companies, won the competition against PepsiCo, in the beverages and food sector, owner of brands such as Pepsi, Lay’s, Ruffles, Doritos, Cheetos, Quaker, Kero Coco, among others, and will handle the growth strategies for online channels aimed at the B2B audience such as bars, restaurants, and markets.
The arrival of the account is part of the process of consolidating All Set as a Growth Marketing agency and consequently a multidisciplinary approach to loyalty and new customer acquisition strategies. In November 2023, the company launched its media division and brought in Henrique Russowsky as a partner, a professional with experience at Google, Pinterest, and who was also a founder of Jüssi.
According to Russowsky, the first phase will focus on building a "creative layette" of items that will be used on the Bees and Meu Negócio e-commerce platforms. The goal will be to generate more sales in these spaces through promotions and various activation actions.
“Serving a food giant like PepsiCo is a big step for All Set, which is finally entering the food market.growth, collaborating strategically with a client with iconic and beloved products among Brazilian consumers," highlights Russowsky.
