A Alelo, a benefits, corporate expense management, and incentives company, market leader, joins Lucy, an AI-powered marketing automation platform, to announce a strategic partnership. It is the offering of a digital marketing platform specially developed for SMEs in all sectors of the country. The collaboration aims to democratize access to digital marketing by offering a tool that simplifies and automates the creation of campaigns and marketing materials. With this, small businesses will be able to attract more customers and generate more sales, even without in-depth advertising knowledge.
Through this initiative, the entrepreneur or manager will be able to develop, in a simplified manner, high-performance marketing strategies and create digital communication materials to support this promotion, such as posts, ads, websites, menus, among other content. The goal is to boost the business of Alelo's clients, who currently have over 150,000 client companies and 1 million commercial establishments.
"The platform will enable management and autonomy in marketing for businesses of all sizes, especially small and medium ones, which can now strengthen their digital presence and attract customers with effective strategies. And like any service offered by Alelo, it is easily accessible, hassle-free, and very practical, aiming to simplify the entrepreneur's life," emphasizes Marcio Alencar, Interim CEO and Director of Business, Marketing, and Digital Strategy at Alelo.
There are no technical requirements or complex barriers to use – the user simply needs to be interested in using the solutions offered by the tool to expand their business. Commercial establishments that have a relationship with Alelo are entitled to special plans, further facilitating access to resources.
"With Lucy, companies can easily create websites, social media posts, online ads, and email marketing campaigns. The platform offers features such as AI support for content generation, ready-made templates, and automated campaigns, enabling anyone to produce professional marketing materials. Companies using Lucy report an average increase of 20% in online traffic and 15% in sales," highlights Alberto Weisser, CEO of Lucy.
The expectation is to boost the market, ensuring that more companies can adopt these solutions to scale their businesses.
