This month, Alelo celebrates 22 years of a journey marked by pioneering spirit, leadership, overcoming challenges, and great achievements. Throughout the journey, the company built strong partnerships and maintained an unparalleled commitment to the well-being of over 10 million Brazilians. From north to south of Brazil, the company connects people and facilitates the daily lives of thousands of businesses, workers, and commercial establishments through innovative solutions in corporate benefits, expense management, and incentives.
Faithful to its purpose – "The essentials of life are for everyone" – Alelo goes beyond the basics. The company continuously invests in digital innovation and smart solutions that make life easier for its customers, such as the Alelo Tudo and Alelo Pod products, which, in addition to offering the flexibility that the market and consumers demand and desire.
We are, in fact, a brand proud of our organizational culture and the positive impact we have generated over these 22 years. With an engaged team that values diversity and is always attentive to world changes, we face challenges with optimism and an innovative spirit. Our services reflect our pursuit of being an example, not only in the market and leadership but also in responsibility and renewal. And this year, Alelo continues investing in digital transformation, customer experience, and sustainability, focusing on increasingly comprehensive and personalized solutions, says Márcio Alencar, CEO of Alelo.
More reasons to celebrate
The company also announced a series of actions aligned with its brand strategy and focused on sustainability and social responsibility, turning its anniversary into a symbol of renewal and collective attitude.
Breaking paradigms in the sector, Alelo also announces an unprecedented and strategic partnership with theEurecicloplatform that certifies and tracks the recycling chain. This collaboration makes Alelo the first benefits company to offset twice the carbon emitted in the production of its cards, exceeding the requirements of the National Solid Waste Policy (PNRS) by 200%.
More than a contribution to the Brazilian recycling chain, this action aligns Alelo with ESG (Environmental, Social, and Governance) goals, consolidating its prominent position in environmental responsibility. The partnership gains even more significance when considering data from Ilumeo (in collaboration with Eureciclo): 75% of consumers already recognize and value the Eureciclo seal, and 85% consider it essential for products to have recycling seals. Additionally, this initiative provides legal certainty to companies that adopt sustainable practices, enhancing the positive perception of the brand in the market.
"The initiative not only strengthens the recycling chain in Brazil but also reaffirms our responsibility to the environment and future generations. Celebrating 22 years as the first benefits company to offset twice the carbon footprint on our cards, a pioneering initiative in the sector made possible through the partnership with Eureciclo, embodies this commitment to go further: we want to positively transform communities, keep up with global innovations, and inspire our clients and partners to build a prosperous and sustainable future," says Alencar.
Transformative impact
Alelo's birthday celebrations also include activities focused on raising awareness and engaging employees. During the month of June, the internal program "Alelita Recycling Goal" will encourage the disposal of recyclable items at Ecoloop, offering double points in the internal reward systems. To complement this, Alelo organized a scavenger hunt about recycling stamps, promoting environmental education in a playful way.
Recognition through the sector
In addition to being a leader in the sector, the company is widely recognized for its over 50,000 client companies and 10 million workers. In the last two years alone, the company has won 41 awards across various sectors ranging from HR, Customer Experience, Innovation, and Marketing.
The next steps
What has kept Alelo at the top for over 20 years is the constant attention to the needs of clients and consumers, exercised through the various listening channels the company has and through its very Brazilian way of communicating with its clients and consumers.
Another strategic differential is Alelo's portfolio, which includes different types of needs and addresses the main demands of clients and consumers with quality and in compliance with current legislation.
"More than looking at the past, we celebrate a present full of energy and a future with even more innovation and responsibility. We remain committed to promoting conscious consumption and people's quality of life, with technology, empathy, and proximity," concludes the CEO.
