Scheduled for November 29, Black Friday 2024 promises to be a big hit in commerce, with 66% of Brazilians planning to make purchases, according to asearchfrom Wake in partnership with Opinion Box. The numbers still show that e-commerce is the preferred channel for 58.2% of consumers, followed by marketplaces (47.8%) and apps (44.3%). Furthermore, according to data collected by Confi.Neotrust, the expected revenue for this year's date is R$ 9.3 billion, a 9.1% increase compared to last year.
These data indicate a significant opportunity for retailers, but especially for those still adapting to online commerce, the preparation time to meet this growing demand is already short. Leonardo Moreira Gomes, CEO ofPaytime, a startup specializing in digital payments, explains that it is ideal for entrepreneurs to start preparing about six months in advance. "This ensures that transactions are swift, secure, and reliable during peak sales," he/she/they states.
However, the CEO emphasizes that, even for those who couldn't plan ahead, there are quick and efficient solutions. "There are platforms and systems that can set up an online store in less than 24 hours, allowing for quick adjustments and a functional operation in time for Black Friday," he/she/they adds.
The biggest challenge for those entering last-minute online commerce is ensuring that the sales platform can support the high volume of traffic without failures, as well as organizing inventory and deliveries. The overload in payment systems and the increased risk of fraud are also concerns that cannot be ignored.
"To handle the increase in traffic and transactions, it is crucial to have integrated payment methods that offer high conversion rates and security in operations," explains Leonardo. The CEO emphasizes that a smooth payment experience, without unnecessary redirects, reduces cart abandonment rates and provides a more reliable shopping journey for the customer.
At the same time, security measures such as robust anti-fraud systems and quick authentications become essential to maintain stable online operation. "Although these integrations and technical adjustments may seem complex, modern API solutions enable agile implementation, making it feasible to adapt the e-commerce for Black Friday demands even with tight deadlines," he/she/they explains. Another tip is to use tested and ready-to-integrate solutions, which allows for organizing the online payment flow, ensuring a robust and secure operation.
