With the advancement of technology in recent years, shopping online has never been so easy. According to data released by Mobile Time/Opinion Box, in 2024, WhatsApp has established itself as the main sales channel in Brazil, used by 70% of companies to market products and services. This is because AI and algorithms enhance chat commerce services, providing powerful insights for platforms to be more effective in converting users, with accurate and personalized information.
With great potential to transform operations, chat commerce services offer automated solutions for purchasing and business management, as explained by Gustavo Soares, COO and Partner ofExpress Box Office"Artificial intelligence has evolved in the B2B sector and has come to integrate operations involving customer service, payments, personalized consumer experience, logistics, and even catalogs within a single location," he states.
AI has various applications in the retail sector, potentially being the key to boosting online sales. Due to its ability to process large volumes of data and identify patterns, it has become increasingly common for organizations to use strategies and stand out in an extremely competitive market. "Algorithms can predict customer questions during service and even determine their preferences. This ensures that each consumer has a unique experience, without waiting hours for a response. Thus, customer satisfaction and connection are strengthened," adds Gustavo.
Furthermore, the ability to identify market trends accelerates companies' response times, allowing them to react to changes and make forecasts to prepare for new consumer demands. Based on the understanding of these needs, artificial intelligence can predict future sales by analyzing historical data, seasonality, and even external events. In this way, corporations make decisions that drive their growth.
Artificial intelligence also assists in creating marketing content, providing powerful insights for relevant campaigns. The algorithms analyze the preferences of the target audience, enabling greater interaction and customer interest. "Technology can be a great ally in bringing the consumer closer, collecting information so that brands get to know them. This facilitates user loyalty and sales conversion. This could be the solution to stand out in an increasingly digital and competitive world," concludes the executive.
