Adtech Replica, part of the Landscape ecosystem, enters the market with an innovative proposal: to accelerate and automate digital campaign production through the combination of technology and artificial intelligence. The company, founded by Fernanda Geraldini, a professional with extensive experience in Production, promises to reduce the time required to unfold pieces of a single campaign by up to 80%.
The process of adapting advertising pieces for different sizes, formats, and information, which will be displayed in various locations and platforms, is a common challenge for advertisers. This task takes a lot of time and ends up taking away the creative team's availability to dedicate to creation. It is in this context that Replica presents itself as an efficient solution.
“The entire journey takes place on the Replica website, starting with the budget that the client prepares and approves, all the way to the download of the pieces for publication. Based on a key visual, the campaign is developed by software that combines several artificial intelligence APIs and integrations focused on the best practices and finishing required for the digital universe, regardless of the channel, media or quantity of pieces”, explains Fernanda Geraldini.
While still testing the platform, Replica managed to roll out a campaign with 200 pieces in just a few hours, demonstrating the tool's potential to speed up processes that would normally take days or even weeks to complete.
Gustavo Gripe, CEO of Landscape, highlights the importance of technology in the current scenario: “Media plans are increasingly diversified. We will probably soon reach 1:1 customization. Bringing technology to the center of the table from now on prepares Replica for the new context of scale in the production of parts”.
The arrival of Adtech Replica to the market signals a new era in the production of advertising campaigns, in which artificial intelligence and technology come together to optimize processes, allowing creative teams to focus on what really matters: creativity and strategy to impact the target audience.
