ADSPLAY, a media hub offering top-to-bottom solutions, announces the acquisition of the startup Pixel Roads (now simply Pixel), which specializes in integrating digital media channels with multiple ad formats into a simple, intuitive, and integrated system. With this deal, ADSPLAY strengthens its technology and performance ecosystem and anticipates 35% growth this year.
Edu Sani, CEO of ADSPLAY, comments that the main objective of the acquisition is to complement the company's solutions ecosystem. "Currently, we operate with programmatic media services focused on awareness and branding, as well as affiliate performance. Pixel, which is experiencing rapid growth (from 2023 to 2024, it grew 150%), joins as a technology arm, essential for us to gain scale and serve a client profile that seeks autonomy and flexibility in operations," he highlights.
ADSPLAY now offers its clients a complete portfolio of online solutions, which was previously achieved through companies and tools available on the market. "We wanted to strengthen our proprietary solutions, and with the arrival of Pixel, we gained an experienced team of programmers and a solid foundation to develop our own technologies, expanding our autonomy, delivery speed, and differentiation in the market," comments Sani.
With the acquisition of Pixel, ADSPLAY aims to offer differentiated products that transform the market for agencies and clients, as well as the daily lives of media professionals. As a key player in the digital transformation of media, ADSPLAY positions itself as a technology and performance hub for brands and agencies seeking greater intelligence, autonomy, and scale in their campaigns.
For Sani, partners and customers have everything to gain from this acquisition. "This move allows us to expand our service portfolio and deliver more value to customers, whether through white-label products, automation tools, new measurement models, or predictive analytics." He adds: "We will also accelerate the time-to-market of solutions that were in the pilot phase and are now gaining more technical robustness."
Bruno Oliveira, former CEO of Pixel Roads, takes over as COO (Chief Operating Officer) of ADSPLAY, and comments that the goal is to continue moving forward, with the courage to innovate and the talent to build. "It will be more than just a merger of companies; it will be a combination of visions, people, and purpose," he concludes. Leandro Navatta, co-founder of Pixel, takes over as CTO (Chief Technology Officer) at ADSPLAY.
ADSPLAY now has 80 employees, including professionals from both companies.
