Adsmovil, the mediatech of digital advertising, holder of the largest OOH partner network in Latin America, starts to integrate the Nirooh platform, the first head binder in the country, that uses software with the ability to connect a larger number of buyers increasing the supply and freedom of choice in addition to revenue
This movement by Adsmovil will take the company to another level of delivering results both programmatically and in business. She will start to benefit from an innovative technology capable of checking available "slots" on DOOH screens, eliminating the verification phase of which slot is available for which DSP, a waterfall process, because each task flows to the next phase without needing the publisher
"This integration can be summed up in two words: efficiency and revenue". With it, we will deliver more return for the entire network, boosting the growth of DOOH. Expanding our range of technology partners is one of Adsmovil's missions to offer the state of the art in our industry, comment Mariana Toledo, SVP of Adsmovil OOH
Monthly, Adsmovil offers more than 6.9 billion impressions in OOH to Latin American advertisers, given that in Brazil, there are more than 69 million available impressions and this number is expected to grow with the integration of the Nirooh platform
"Nirooh created a unique technology to optimize slots on DOOH screens", without the publisher's concern, from which "slot" is released for which DSP. Basically, we developed the waterfall of programmatic DOOH. With the partnership of Adsmovil integrated via direct API with Nirooh, we will develop more business opportunities and programmatic results in the market and the publishers, explains Bruno Pompeu CEO of Nirooh
"Today, in Brazil we have more than 20 thousand screens from major publishers available to advertisers. In Latin America, this number rises to 58 thousand screens. With the integration between Adsmovil OOH and the Nirooh platform, we will offer greater control with higher revenue and less work, complements Mariana
Adsmovil OOH already serves advertisers such as Mercado Livre, Toyota, Pepsico, Unilever, SC Johnson, Iguatemi, Danone, Softys and others
