Adsmovil, the digital advertising mediatech that owns the largest network of OOH partners in Latin America, is now part of the Nirooh platform, the first head binder in the country, which uses software with the capacity to connect a greater number of buyers, increasing supply and freedom of choice in addition to revenue.
This move by Adsmovil will take the company to another level of delivering both programmatic and business results. She will begin to use an innovative technology capable of checking available "slots" on DOOH screens, eliminating the step of verifying which slot is available for each DSP, a cascading process, as each task flows to the next phase without requiring the publisher.
“This integration can be summed up in two words: efficiency and revenue. With it, we will deliver more returns for the entire network, boosting the growth of DOOH. Expanding our range of technology partners is one of Adsmovil’s missions to offer the state-of-the-art in our sector,” says Mariana Toledo, SVP of Adsmovil OOH.
Every month, Adsmovil offers more than 6.9 billion OOH impressions to Latin American advertisers, with more than 69 million impressions available in Brazil, and this number is expected to grow with the integration of the Nirooh platform.
Nirooh created a unique technology to optimize "slots" on DOOH screens, without the publisher's concern about which "slot" is available for which DSP. Basically, we developed the waterfall of programmatic DOOH. With the partnership between Adsmovil, integrated via direct API with Nirooh, we will develop more business opportunities and programmatic results in the market and for publishers," explains Bruno Pompeu, CEO of Nirooh.
“Today, in Brazil, we have over 20,000 screens from major publishers available to advertisers. In Latin America, this number rises to 58,000 screens. With the integration between Adsmovil OOH and the Nirooh platform, we will be able to offer greater control with greater revenue and less work,” adds Mariana.
Adsmovil OOH already serves advertisers such as Mercado Livre, Toyota, Pepsico, Unilever, SC Johnson, Iguatemi, Danone, Softys and others.
