A AD Lifestyle, a traditional Carioca brand founded in 1984, found in Generative Artificial Intelligence a strategic differentiator to enhance the customer experience and optimize their results. The brand has partnered with ShopNext.AI, a startup specializing in innovation for e-commerce, and has implemented a set of AI-based solutions to make its interactions smarter and more personalized, optimizing its online sales results.
Just six months after implementation, the retailer's numbers already show a significant impact: a 12% increase in sales, a 25% rise in average ticket, and a 70% reduction in support channel contact volume. Furthermore, 98% of customer inquiries began to be resolved directly by AI, without the need for human intervention.
With advanced natural language processing technology and context analysis, the Wizard system, created by ShopNext.AI, now allows consumers to perform more intuitive searches on the AD Lifestyle website, receive accurate recommendations, and get instant answers about products, orders, and exchange policies. In the Genius solution, the AI behaves like a virtual assistant, simulating the experience of a physical store salesperson, interacting in real time and assisting customers throughout their shopping journey. The solution was integrated not only into the AD Lifestyle website but also into the brand's WhatsApp, through Genius via WhatsApp, where it is used to recover abandoned carts and trigger targeted promotional campaigns.
According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just beginning, but it already demonstrates its transformative potential. "The online consumer is becoming increasingly demanding, seeking quick, seamless, and personalized experiences. Our technology enables brands like AD Lifestyle to deliver faster and more efficient service, reducing friction in the purchasing process and increasing conversion," explains the executive.
The adoption of Generative Artificial Intelligence has been consolidating itself as an irreversible trend in digital retail, and the results obtained by AD Lifestyle reinforce the potential of this technology to drive growth, efficiency and loyalty in the sector.
According to Carlos Filipe Gomes, CEO of AD Lifestyle, innovation has brought not only operational gains but also strengthened the bond with customers. "We are able to provide a much more intuitive and personalized experience. AI helps us better understand consumer preferences and offer exactly what they are looking for, in a simple and effective way," says the executive.
