The year 2024 ended with 921,412 marriages registered by the Civil Registry Offices of Brazil, representing a 2.35% increase compared to the previous year. This growth reflects not only the economic recovery but also the transformation of the sector, driven by the digitization of planning. In parallel,iCasei– the leading platform for wedding websites and lists in Latin America – has recorded a 13% increase in the number of celebrations on its platform, which has more than 130,000 active engaged couples.
“Several factors contributed to this growth. The strengthening of the economy allowed more couples to invest in more elaborate celebrations. In addition, the digitalization of planning, with the use of tools such as personalized websites, virtual invitations and RSVP management, made it easier for the bride and groom to organize their wedding.”, explains Diego Magnani, CCO of iCasei.
According to the executive, the platform's recommendation by wedding planners and other industry professionals further boosted this growth. He highlights that the pursuit of personalization has increased, with brides and grooms becoming more interested in aligning the platform's design with the event's style and the couple's identity.“Another highlight was the use of digital interactive tools, such as sending personalized messages and fun polls, which made the experience more dynamic and engaging for the bride and groom and guests”, he adds.
At the forefront of innovation, iCasei continues to adapt constantly to new market demands, offering technological solutions that enhance the experience of all involved.“With a satisfaction rate of over 80% among guests, RSVP via WhatsApp was the platform’s most important launch in 2024. The redesign of the bride and groom’s dashboard, in addition to innovations such as the possibility of including the event in the agenda when confirming attendance, are part of the advances that are part of our commitment to offering increasingly integrated and personalized solutions for brides and grooms.”, highlights Magnani.
In terms of recognition, iCasei was awarded the Reclame AQUI Award 2024, being recognized for excellence in customer service. The platform achieves 100% response rate to complaints and the highest percentage of customers who would do business again, reinforcing the trust that couples place in the company. With over 2 million couples served throughout its history, iCasei has also surpassed R$3 billion in transactions for gifts, in addition to maintaining an active user base of around 100,000 per year.
“iCasei’s continued growth reflects our dedication to understanding couples’ needs and evolving with the market. Our impressive numbers and commitment to innovation cement our leadership in the wedding industry, helping millions of couples make planning their weddings simpler, more interactive and more memorable. In 2025, we will continue to invest in innovative solutions that make the journey of couples on their big day even easier.”, concludes Magnani.
