According to a study conducted by Ipsos Public Affairs & Corporate Reputation Brazil, only 23% of the Brazilian public believe that companies are performing well in fulfilling sustainable actions. On the other hand, a survey by Amcham Brazil indicates that 70% of national institutions actively invest in ESG practices. It is precisely with the aim of reducing this gap that theWill, a greentech that prepares and simplifies the calculation of companies' environmental impact, makes its tool availableGreenhouse Gas (GHG) Inventoryto the market.
Focusing on making environmental impact calculation more practical and strategic, the solution operates intuitively, from simplifying more operational steps, such as data collection, to enabling measurement within Scope 3 emissions. This makes the software an ideal solution for companies of various sizes and sectors that are starting to report or digitize their inventory calculations.
“We realized that companies have evolved to software in various areas, such as HR, legal, and marketing, but that sustainability remained stagnant, with the need for spreadsheets, emails, folders, and documents. This required an evolution so that sustainability is truly a priority within companies,” says Isabela Basso, founder of Zaya.
Developed by the greentech team of experts according to the methodology of the Brazilian GHG Protocol Program, the software has features to address the main pain points reported by companies, from: filling in and viewing results by organizational unit, identifying the main sources of emissions with real-time graphs and including evidence to facilitate audit processes to delegating those responsible for internal data collection.
According to the executive, the use of the software contributes to a panoramic and integrated view regarding sustainability. Zaya's software brings three main benefits: it is faster than internal spreadsheets, produces higher quality data, and engages people from various areas of the companies, making inventory a strategic activity that goes beyond the sustainability department, he explains.
Hot market
The launch of Zaya's GEE inventory accompanies a strengthening trend in the global sustainability management software market. In 2024, 535 companies publicly reported their emissions.
In addition to the new platform, the company had recently announced a solution focused on diagnosing supplier engagement, allowing companies to act as catalysts for climate actions within their supply chains, encouraging and enabling their suppliers and/or customers to also calculate their emissions..
According to Basso, the projects are being developed with a focus on ensuring an increasingly broad view of the environmental impact of the corporate landscape. "Each new release aims to help companies strategically assess their environmental impact. We are in an era where sustainability has become a requirement, and we focus on simplifying the processes of calculating and mitigating emissions," he concludes.
