Online shopping via mobile devices has grown significantly in recent years, becoming one of the main forms of consumption in digital commerce. According to a survey conducted by Octadesk in partnership with Opinion Box, 73% of consumers prefer to use mobile devices to make online purchases. In this scenario, adapting e-commerce for an optimized mobile experience is no longer a choice, but a necessity for companies that want to stay competitive.
Jheniffer de Oliveira Nunes, Senior Visual Designer at Uappi, highlights the importance of having a responsive website, explaining how this adaptation can improve the user experience and, consequently, boost sales and increase the conversion rate: "A common mistake is thinking that simply adapting a desktop site for mobile is enough. These are different contexts, and the experience needs to be designed with the smartphone user in mind. This means investing in a flexible interface that adjusts to any screen, and optimizing loading speed, because if a page takes more than three seconds to open, the consumer may abandon the purchase."
Additionally, there are several technical challenges, from speed to ensuring a design that responds well to different resolutions and devices. "Using technologies like CSS Flexbox helps create a smooth experience, while optimized image formats and caching reduce loading times. Another essential point is accessibility, with well-positioned buttons and adaptable texts for different needs," highlights the specialist.
Risks for those who do not invest in responsive e-commerce
However, there are numerous risks for companies that do not invest in mobile-first, such as losing customers and opportunities: "In addition to harming the user experience, a non-responsive website performs worse in organic searches, increases dependence on paid ads, and can even expose transactions to security risks. In the digital market, where competition is high, not adapting means falling behind," warns the Visual Designer.
The market is already evolving towards even more dynamic experiences, such as V-Commerce (voice command shopping), augmented reality to test products before purchase, and Social Commerce, which integrates shopping directly into social networks. Jheniffer concluded that these trends shape the future of mobile e-commerce. Companies that do not keep up with these changes risk losing relevance and competitiveness.
With the rapid evolution of consumer behavior, investing in a responsive e-commerce is not just a technological issue, but a fundamental strategy to ensure more conversions, loyalty, and digital presence in the market.
