Deloitte Touche Tohmatsu India LLP has formed a strategic alliance with CleverTap to help companies transform their customer engagement strategies through data-driven insights and AI-powered automation. The partnership aims to enable companies to optimize customer interactions, improve retention, and accelerate digital transformation.
As companies migrate to data-driven engagement models, there is a growing demand for real-time analytics, predictive customer insights, and personalized experiences. This collaboration will focus on key sectors such as retail, financial services, quick commerce, and travel, where companies seek to create continuous, personalized, and scalable customer experiences.
Commenting on the alliance, Hemendra Upadhyay, Deloitte India partner, stated: "In today's highly competitive business landscape, offering a personalized and customer-centric experience has become a key factor for success. Organizations across various sectors are leveraging data, digital tools, and advanced technologies not only to identify their most valuable customers but also to stay ahead of the curve. This partnership is not just about solving current challenges—it’s about equipping companies with the tools and insights needed to remain competitive in an evolving digital landscape through the 'power of collaboration'."
Anand Jain, co-founder and product director of CleverTap, added: "Partnering with Deloitte marks a crucial step in expanding CleverTap's reach. Their innovative strategies and local insights, combined with our AI-powered enterprise platform, will enable companies to foster deeply personalized and scalable engagement. Together, we are redefining customer connections and accelerating growth across various regions."
Balaji Venkataraman, Deloitte India partner, highlighted the importance of customer engagement in the current business landscape, stating: "As companies move beyond traditional models, they need scalable, AI-driven solutions that seamlessly integrate with their digital strategies to enhance agility and foster meaningful customer engagement. This partnership will combine Deloitte's expertise in consulting, building, and operations with CleverTap's advanced technology, enabling brands to enrich the customer experience, increase retention, and drive long-term business value."
Sidharth Pisharoti, CleverTap's Chief Revenue Officer, added: "Partnering with Deloitte reinforces CleverTap's commitment to solving critical business challenges by delivering data-driven insights and personalized engagement at scale." Through our integrated solutions and joint initiatives ofgo-to-market, companies can deepen customer relationships, optimize operations, and achieve sustainable growth. Together, we are setting a new standard for how brands accelerate digital transformation and achieve market leadership.
CleverTap's MarTech solutions, your product experience platform, and VoIP-based engagement capabilities will be integrated with Deloitte's expertise in digital strategies, enabling companies to enhance personalization, automate marketing workflows, and optimize engagement touchpoints.
In the short term, the alliance focuses on pilot projects, joint training, and co-marketing initiatives to validate integrated solutions and showcase initial successes. In the medium term, efforts will deepen through the development of industry-specific solutions, expanded go-to-market strategies, and feedback-driven optimization. Looking to the future, the long-term vision includes co-innovation labs, ecosystem expansion through strategic partnerships, and a commitment to sustainable growth metrics to generate measurable value.
This partnership will evolve through continuous collaboration, ensuring alignment with the market and a impactful digital transformation for clients.
