99Food officially launches this Tuesday (29), the registration for restaurants across Brazil that want to join 99's new food delivery platform. Restaurants from all over the country, who will be able to register on the platform from today, they will not need to pay commission and monthly fee, costs that excluded many merchants from this system that brings convenience to the population and generates income for thousands of motorcyclists. When the service is launched, the establishments will have immediate access to the over 55 million users of 99
For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing profit and growth opportunities — and not through a one-time promotion. All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the industry of always maintaining the best business for those who truly make it happen
By eliminating embedded costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order, at the same time, offering fairer prices for customers. The proposal will also provide access to a large portion of the 400,000 Brazilian restaurants that currently have delivery options — many of them because they cannot afford the high fees currently charged and that, with the arrival of 99Food, they will finally be able to harness the growth potential that a digital platform like 99 can offer
Restaurants no longer need to give up a third of what they earn just to cover costs, says Bruno Rossini, Senior Director of 99. This is a revolution. We are returning market control to those who cook and those who deliver. In an average order, restaurants can earn about 20% more than they do today — a real leap that turns delivery into a source of profit, and still guarantees consumers the most affordable food options in the market.”
With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they will be able to charge the same amount as at the counter, attracting more customers with fair and affordable meals
99Food model returns control to restaurants
Starting today, any restaurant in Brazil can register on 99Food and choose between two simple models
- Full Service99Food takes care of the entire process, with a fixed delivery fee based on distance
- Marketplacethe restaurant receives orders via 99Food, but make the delivery on your own, maintaining full autonomy
This proposal is not a promotion. It is a new standard. And shows our commitment to always offer the best deal for Brazilian restaurants, Rossini affirms. We want to grow together: restaurants, deliverers and clients, everyone benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food industry in the country
With an investment of over R$1 billion only in 2025, and presence on cell phones of 1 in every 4 Brazilians, 99 is the best positioned company to challenge the market and its main players — uniting mobility, payment methods and now food delivery in a complete convenience ecosystem
The registration for restaurants is now open across Brazil at:merchant.99app.with. The establishments will receive a notice 30 days in advance of the start of operation in their region. The launch for consumers is scheduled for mid-2025
