99Food officially opens registration this Tuesday (29) for restaurants across Brazil that want to join the new food delivery platform of 99. Restaurants across the country, who will be able to register on the platform starting today, will not need to pay commission or monthly fees, costs that excluded many merchants from this system that brings convenience to the population and generates income for thousands of motorcyclists. When the service is launched, establishments will have immediate access to the more than 55 million users of 99.
For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing opportunities for profit and growth — not through a one-time promotion. All restaurants in Brazil will be able to take advantage of this model for 24 months from the moment they register, which reinforces 99Food's long-term commitment to the sector to always maintain the best business for those who truly make it happen.
By eliminating hidden costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order while offering fairer prices to customers. The proposal will also provide access to a large portion of the 400,000 Brazilian restaurants that currently offer delivery options — many of them because they cannot afford the high fees currently charged and, with the arrival of 99Food, will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.
"Restaurants no longer need to give up a third of what they earn just to cover costs," says Bruno Rossini, senior director of 99. This is a revolution. We are returning control of the market to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than they do today—a real leap that turns delivery into a profit source, while still offering consumers the most affordable food options in the market.
With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they can charge the same amount as at the counter, attracting more customers with fair and affordable meals.
99Food model returns control to restaurants
Starting today, any restaurant in Brazil can register on 99Food and choose between two simple models:
- Full Service99Food takes care of the entire process, with a fixed delivery fee based on the distance;
- MarketplaceThe restaurant receives orders via 99Food but makes the delivery on its own, maintaining full autonomy.
"This proposal is not a promotion. It is a new standard. And it demonstrates our commitment to always offer the best deal for Brazilian restaurants," says Rossini. We want to grow together: restaurants, delivery people, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food industry in the country.
With an investment of over R$1 billion in 2025 alone and a presence on the mobile phones of 1 in 4 Brazilians, 99 is the best-positioned company to challenge the market and its main players—combining mobility, payment methods, and now food delivery into a complete convenience ecosystem.
The registration for restaurants is now open across Brazil at:merchant.99app.comThe establishments will receive a notice 30 days in advance of the start of operations in their region. The launch for consumers is scheduled for mid-2025.
