75% of Brazilians agree that online betting should be more transparent about transactions

A recent study conducted with more than 800 participants in Brazil by Zimpler, a European company that offers secure payment solutions, concluded that a significant majority (75%) agree that online gambling sites should be more transparent about transaction fees and costs. Most of them also prefer virtual payment methods for greater convenience in their user experience with online gambling sites.

In Brazil, 37% of people who make online bets choose the platform based on their recognition and 33% opt exclusively for sites that are complying with the obligations of the law. In addition to standing out for the substantial size of its market in terms of financial billing, Brazil also stands out for the responsibility of bettors in the frequency of betting activities.

“In Brazil, it is essential to have a payment platform that fits into complex or changing regulatory environments, especially in such a competitive sector as online betting.Zimpler's advanced payment platform, together with its team specialized in fraud prevention, has already demonstrated its value in the European betting market.This experience can be extremely valuable at a crucial time of growth in the gaming industry”, said Johan Friis, co-founder and Head of iGaming Sales at Zimpler.

Another point to take into account the technology and confidence that Zimpler provides to the Brazilian market is that 34% of the study participants agree that European companies generate more trust than domestic companies.It is estimated that there are 22 million bettors in Brazil and that the average spend of most of them is between R$ 50 and R$ 100, companies that do not implement a frictionless payment experience may be losing up to R$ 682 million in revenue if the user does not feel comfortable on the site.

According to statistics from the Central Bank of Brazil, transactions with Pix will continue to grow month by month until 2024, exceeding 5 billion transactions per month. This trend is reflected in the recent study conducted by Zimpler, which shows that Pix leads with more than 80% the preference for payments and deposits on betting sites. 

“O Brazil is becoming a model of evolution in terms of financial revolution, which is why growth opportunities are significant. The Pix method offers great advantages as well as responsibilities when providing it to customers. Bettors do not like to be redirected to another landing page when they make deposits or payments and encounter potential problems with this page transition. Ensuring that the payment flow is continuous and unobstructed creates a more pleasant user experience and adds value to the company's brand”, concluded Friis.