A recent study conducted with over 800 participants in Brazil by Zimpler, a European company that offers secure payment solutions, concluded that a significant majority (75%) agree that online betting sites should be more transparent about fees and transaction costs. Most of them also prefer virtual payment methods for greater convenience in their user experience with online betting sites.
In Brazil, 37% of people who place online bets choose the platform based on its recognition, and 33% opt exclusively for sites that are complying with legal obligations. In addition to standing out for the substantial size of its market in financial turnover, Brazil also stands out for the responsibility of bettors in the frequency of betting activities.
“In Brazil, it is essential to have a payments platform that can adapt to complex or changing regulatory environments, especially in a sector as competitive as online gambling. Zimpler’s advanced payments platform, together with its specialized fraud prevention team, has already proven its worth in the European gambling market. This experience can be extremely valuable at a crucial time of growth for the gaming sector,” said Johan Friis, co-founder and Head of iGaming Sales at Zimpler.
Another point to consider is the technology and the trust that Zimpler provides to the Brazilian market: 34% of study participants agree that European companies generate more trust than domestic companies. It is estimated that there are 22 million bettors in Brazil and that the average spending of most of them is between R$ 50 and R$ 100. Companies that do not implement a frictionless payment experience could be losing up to R$ 682 million in revenue if users do not feel comfortable on the site.
According to statistics from the Central Bank of Brazil, Pix transactions will continue to grow month by month until 2024, surpassing 5 billion transactions per month. This trend is reflected in the recent study conducted by Zimpler, which shows that Pix leads with over 80% preference for payments and deposits on betting sites.
“Brazil is becoming a model of evolution in terms of financial revolution, and that is why the growth opportunities are significant. The Pix method offers great advantages as well as responsibilities when providing it to customers. Bettors do not like being redirected to another landing page when making deposits or payments and encounter potential issues with this page transition. Ensuring that the payment flow is continuous and unobstructed creates a more pleasant user experience and adds value to the company’s brand”, concluded Friis.
