HomeNews73% of Brazilian entrepreneurs have children and 37% are solo mothers, she reveals.
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73% of Brazilian entrepreneurs have children and 37% are solo mothers, reveals IRME 2024 survey 

E-Commerce Uptate
By E-Commerce Uptate

The Entrepreneurs and Their Business 2024 survey, conducted by RME Institute with support from the Women Entrepreneurs Network, it presents the profile of women entrepreneurs in Brazil. With the theme “Caring economy: impacts on the configuration of the image that entrepreneurs have of themselves and how this affects the opportunities of their businesses”, the research, which is in its 9th edition, reveals that 73% of entrepreneurs are mothers, among these, 37% are solo mothers.

“Since 2016 we do this research annually. A highlight point: 73% of entrepreneurs are mothers and more than 68% say that their children came before her being an entrepreneur, which clearly shows a lot of resistance in our labor market to accept a mother as a professional. In these cases, the path that remains is that of entrepreneurship”, explains Ana Fontes, social entrepreneur and founder of the Women's Entrepreneur Network and the RME Institute.  

Regarding age, 60% of female entrepreneurs are between 30 and 49 years old, and 52% have higher education. However, while 61% of white women have higher education, only 44% of black and brown women reach this level of education. Most of the female entrepreneurs reside in the Southeast (45%) and Northeast (25%), with the lowest concentration in the Midwest (5%), North (8%), and South (1613T). 

The cut-out by color/race shows that half of black and brown entrepreneurs (49%) earn up to R$ 2,000 monthly, compared to 36% of white women.In addition, black and brown entrepreneurs face more financial difficulties, with 52% of them reporting debts, while among white women the index is 45%.

Motivations 

The research reveals that the search for financial independence is the main motivation for entrepreneurship, especially among black and brown women (48%), who also see entrepreneurship as a way to increase income (39%). The flexibility of hours was pointed out as one of the most important factors for white women when it comes to starting their own business (41%).

Regarding the division of tasks, “50% of entrepreneurs do not receive any kind of help in their home or in their business, this shows how much the entrepreneur has to handle everything and it is no wonder that many feel a great mental overload”, concludes the social entrepreneur.

The IRME 2024 survey was conducted by Ideafix Corporate surveys with quantitative methodology, based on 2,141 respondents. There are 94% of brazilian participants, while 5% are foreign, mostly Venezuelan non-refugees. Data collection occurred between august and september 2024, using hybrid methodology, with online self-completion, face-to-face and telephone interviews.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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