The marketing landscape is undergoing significant transformations, driven by technological advancements and changes in consumer expectations. To remain competitive, brands need to be aware of the future like, for example, benefiting from artificial intelligence in digital actions
To explore the topic further, the marketing specialist Gleyber Rodrigues, recognized for combining innovative strategies and technological tools in the Brazilian and American markets, separated 7 main benefits of using artificial intelligence in digital marketing. Check it out below
- Improvement in customer relationsAI tools provide continuous support with virtual assistants, being extremely useful for optimizing service
- Data-driven decision makingAI tools enable real-time data collection and analysis, allowing companies to customize their offerings, since they generate valuable insights by analyzing data and identifying patterns, behaviors and trends, helping companies better understand their preferences
- Optimizes investments:with more accurate analyses of the customer profile and journey, AI qualifies leads and the ROI of marketing strategies is optimized and better directed
- Positioning ahead of the marketwith AI it is possible to personalize distributed content, putting the brand ahead in the market and in competition
- Task automation:AI allows for the automation of repetitive tasks, how to send emails, report creation, campaign management and much more
- Less chance of errorsAI corrects typing errors and exchanges information in CRMs, for example
- Target audience segmentationwith the use of artificial intelligence, it is possible to segment audiences more precisely, generating actions with much higher returns
All these points tend to scale results, benefiting brands to be more assertive in their digital marketing campaigns. Welcome to the future
