The marketing landscape is undergoing significant transformations, driven by technological advances and changing consumer expectations. To stay competitive, brands need to pay attention to the future, such as benefiting from artificial intelligence in digital actions.
To explore the topic further, marketing expert Gleyber Rodrigues, recognized for combining innovative strategies and technological tools in the Brazilian and American markets, outlined the 7 main benefits of using artificial intelligence in digital marketing. Check it out below
- Improvement in customer relations: AI tools provide continuous support with virtual assistants, being extremely useful for optimizing service;
- Data-driven decision making: AI tools enable the collection and analysis of data in real time, allowing companies to personalize their offerings, as they generate valuable insights by analyzing data and identifying patterns, behaviors and trends, helping companies better understand their preferences;
- Optimizes investments:with more accurate analysis of the customer profile and journey, AI qualifies leads and the ROI of marketing strategies is optimized and better targeted;
- Positioning ahead of the market: with AI it is possible to personalize distributed content, putting the brand ahead in the market and in the competition;
- Task automation:AI allows you to automate repetitive tasks like sending emails, creating reports, managing campaigns, and more;
- Less chance of errors: AI corrects typing errors and information exchange in CRMs, for example.
- Target audience segmentation: with the use of artificial intelligence, it is possible to segment audiences more precisely, generating actions with much greater returns.
All these points tend to scale results, benefiting brands to be more assertive in their digital marketing campaigns. Welcome to the future!
