The annual surveyState of Search Brasil 5 from Hedgehog Digital, agency specialized in SEO, revealed that 62% of quick searches made on smartphones, are to resolve everyday doubts
The study received responses from over 4,000 people and showed a percentage similar to that seen in last year's survey, that when asked about the same issue, obtained 63% of the answers in "seeking questions that arise in daily life"
Already with 21% of the answers, o levantamento mostrou que as pessoas utilizam o buscador do smartphone/tablet para aprender uma nova habilidade ou conhecimento. De forma geral os resultados apresentados para a pergunta “que tipo de pesquisa você realiza no smartphone/tablet”, were
- Fast, of doubts that arise in everyday life – 62%
- Para aprender uma nova habilidade/conhecimento – 21%
- Escolares/Académicas – 9%
- To learn more about a certain phenomenon – 6%
- Others – 2%
Among the interviewees, as buscas feitas pelo smartphone/tablet por texto dominou com 88%, while by image, either by attaching or taking a photo with 13% and by voice, with a fall, compared to the previous study, with 13%
Furthermore, the respondents of State of Search Brazil 5 showed greater use of smartphones and tablets in their daily lives
Among people over 50 years old, 68% believe that there has been an increase in usage, while the young people who are between 16 and 24 years old, they reported a 50% increase in the use of mobile phones in their daily lives
The present and future of search
A State of Search Brasil 5 also questioned Brazilians about the quantity, quality and ease of the searches they conducted in the last 12 months and how they believe it will be in the next year
The result showed that 6 out of 10 people believe they will conduct more qualified searches and 67% believe it will be easier to find what they need, believing in a general evolution in the results that search engines will present
With that, we can foresee that the general public expects to conduct even more searches on their smartphones and believes that search engines will continue to evolve, bringing answers in accordance with what they will seek
