The research conducted by Hostinger, a company specialized in website hosting and supporting entrepreneurs, indicates that 60% of Brazilians have two or more jobs. The reasons for seeking extra income are diverse: 31% for financial security; 26% to supplement income; 25% to fulfill a personal dream; and 6% aim to pay off debts. The data was collected between August 15 and September 20, in the main capitals of the country. The survey excluded sex or gender identity, focusing only on the respondents' professional goals.
The working time varies according to the objective. Those who wish to supplement their monthly income dedicate 6 to 10 hours per week to a secondary job. Those who seek to fulfill a personal dream work between 3 and 5 hours weekly. On the other hand, those seeking financial security dedicate more than 15 hours a week.
Among the interviewees, 43% have a complete undergraduate degree, 27% are postgraduates, and 22% have only completed high school. Among those with postgraduate degrees, 19% are already dedicated exclusively to their own venture. Among graduates, 19% work as software developers, while 38% identify as small entrepreneurs.
Respondents who wish to supplement their monthly income work as freelancers or self-employed (15%). Those who wish to work towards future goals focus on selling products or services online (12%). Fulfilling a dream or personal project also motivates Brazilian professionals to focus on selling products online.
Online sales bring more confidence to Brazilians looking for extra income
According to the research, online product sales are the main opportunity for those looking to supplement their monthly income and pay off debts in Brazil. "The outlook is promising and focus is needed to increase sales. That's why it's important to seek website platforms that offer good performance but don't strain the entrepreneur's budget. It is possible to turn a side income job into a profitable and constantly evolving business," he emphasizes. Rafael Hertel, Marketing Director at Hostinger.
According to the survey, most respondents focus their efforts on creating websites and online stores to sell their own produced products or imported products. However, 20% of respondents indicate that balancing the website with their main job is a challenge, while 12% do not have the investment to boost their online results.
Additionally, 23% of respondents have difficulty promoting their business and finding new clients. As an attempt to grow the business, 65% of respondents plan to invest in their own website using digital marketing tools for promotion, such as social media and Google Ads.
“Digital marketing is a great opportunity to increase sales and earn
visibility However, short, medium, and long-term planning is necessary for the results to appear. It is very possible to turn a secondary business into a promising company, but caution is also necessary to avoid mistakes," says Carolina Peres, CEO of Search One Digital.
Scenario – Brazil currently has 4 million registered companies. The scenario changed with the Covid-19 pandemic, which directed professionals to undertake or start working independently. About 3 million of the registrations in the CNPJ were of the microentrepreneur individual (MEI) type, which accounts for 80% of the registered companies.
According to the Serasa Experian study, Brazil currently has 19,373,257 registered companies. About 99% of this amount comes from Micro and Small Enterprises (MSEs), which account for 27% of the Gross Domestic Product (GDP) and provide 62% of the employment opportunities in the country.
