With the continuous advancement of technology, 2025 promises to be a year of great transformations in the digital world, especially with the growing role of artificial intelligence (AI) in the creation and management of websites. A survey conducted by Google, in partnership with Ipsos, reveals that about 60% of Brazilians believe that AI can generate benefits, how the increase in the number of job openings, while making processes more efficient and accessible
According to Rafael Hertel, marketing director ofHostinger, artificial intelligence is consolidating itself as a fundamental ally for companies seeking innovation and efficiency. "With the advancement of this technology, companies can automate operational processes, optimize customer service through intelligent chatbots, analyze large volumes of data for more accurate predictions and create personalized experiences, raising productivity and competitiveness in the digital market, affirms
The impact of AI goes beyond process automation: it is transforming website creation, providing smarter solutions, agile and personalized for companies and users. Today, it is possible for AI-based platforms to automatically create website layouts, adjust the design according to visitor behavior and even offer content recommendations based on data collected in real time
Rafael emphasizes that technology has democratized the creation of websites and software, allowing small and medium entrepreneurs to access features previously restricted to large companies. Artificial intelligence has facilitated the creation of high-quality websites, with modern designs and optimized for SEO, without requiring deep technical knowledge. This makes the process more accessible and efficient for those who want to establish a digital presence, explain
In 2025, AI will be even more relevant in website personalization, creating unique experiences for users, based on your preferences and online behaviors. The integration with emerging technologies, how augmented reality (AR), promises to revolutionize consumer interaction with digital platforms, making the experience more engaging and immersive. With that, companies will be able to strengthen their online presence and stand out in the market
Despite the opportunities, Rafael warns about the need for responsible adaptation to these new tools. "Although AI-based technologies make the creation and management of websites simpler and more effective", it is essential that companies adopt a strategic and ethical approach. Transparency in the use of data and the protection of user privacy are essential to ensure a safe and reliable digital experience, concludes
