With the continuous advancement of technology, 2025 promises to be a year of great transformations in the digital world, especially with the growing role of artificial intelligence (AI) in website creation and management. A survey conducted by Google, in partnership with Ipsos, reveals that about 60% of Brazilians believe that AI can generate benefits, such as increasing job opportunities in the labor market, while making processes more efficient and accessible.
According to Rafael Hertel, marketing director atHostingerArtificial intelligence is establishing itself as a key ally for companies seeking innovation and efficiency. "With the advancement of this technology, companies can automate operational processes, optimize customer service through intelligent chatbots, analyze large volumes of data for more accurate forecasts, and create personalized experiences, boosting productivity and competitiveness in the digital market," he states.
The impact of AI goes beyond process automation: it is transforming website creation, providing smarter, more agile, and personalized solutions for businesses and users. Today, it is possible for AI-based platforms to automatically create website layouts, adjust the design according to visitor behavior, and even offer content recommendations based on real-time data collected.
Rafael highlights that technology has democratized the creation of websites and software, allowing small and medium entrepreneurs to access functionalities that were previously restricted to large companies. "Artificial intelligence has facilitated the creation of high-quality websites with modern designs and SEO optimization, without requiring deep technical knowledge. This makes the process more accessible and efficient for those looking to establish a digital presence," explains.
In 2025, AI will be even more relevant in website personalization, creating unique experiences for users based on their preferences and online behaviors. The integration with emerging technologies, such as augmented reality (AR), promises to revolutionize consumer interaction with digital platforms, making the experience more engaging and immersive. With this, companies will be able to strengthen their online presence and stand out in the market.
Despite the opportunities, Rafael warns about the need for responsible adaptation to these new tools. "Although AI-based technologies make website creation and management simpler and more effective, it is essential for companies to adopt a strategic and ethical approach. Transparency in data use and user privacy protection are crucial to ensuring a safe and trustworthy digital experience," he concludes.
