Part of the Brazilian consumer's routine, e-commerce has been gaining more and more followers. So much so that, according to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to reach its eighth consecutive year of growth in 2025, with at least a 10% increase in revenue compared to the previous year, surpassing R$ 234 billion.
These expectations are interesting and entirely plausible, especially if online stores can develop good strategies for attracting new customers, increasing average ticket size, retaining old customers, and, of course, working on reversing situations such as cart abandonment and browsing abandonment, which often do not receive the proper attention., analyzed by Felipe Rodrigues, founder and CEO ofIt sent- platform specialized in tools and solutions to automate marketing for e-commerce.
According to the executive, it is currently possible to have tools and platforms that directly assist in implementing strategies that increase sales by up to 50%. The secret, in Rodrigues's view, lies in the proper and combined use of available technologies.
If the e-commerce team knows how to combine the right tools, create campaigns and actions that are synergistic with the consumer audience, and concretely operate the mechanisms to recover that customer who does not complete their purchase, success is guaranteed!, highlights.
Felipe Rodrigues even points out 6 solutions that contribute to marketing automation and help increase online sales. They are:
-Email MarketingIt is one of consumers' favorite tools for interacting with the stores where they usually shop, according to Opinion Box research. Through this channel, it is possible to deliver personalized content to the customer at a low cost, in a creative and effective way. The traditional, when well executed, yields significant results.
-Abandoned Cart RecoveryIt is another tool that has already demonstrated its potential. The technology detects when a purchase is not completed and the cart is abandoned and, automatically, sends special communications to the consumer, reminding them of the selection made and, in some cases, offering discount coupons to complete the purchase.
-Smart BuybackIt is a tool that will especially assist e-commerce that sells recurring use products. The solution operates based on a series of information, such as the estimated average time for the consumption of each product, the time interval between purchases of the same item by a series of customers, as well as algorithms. Shortly before that item runs out at the customer's house, the tool reminds you that it's time to purchase it again.
-Departure from NavigationAutomatically identifies and tracks the browsing flow of customers accessing online stores. If the consumer abandons the purchase process before even adding the products to the shopping cart, the tool identifies the item of interest and initiates a marketing automation journey through which the products are suggested via email, SMS, browser push, and/or WhatsApp.
-Custom Triggerallows the sending of fully customized content to the customer when it makes sense, in accordance with the e-commerce communication strategy. The fully personalized information is also sent to clients via WhatsApp, SMS, email, or browser push.
-PIX recoveryTool that operates automatically through customized triggers and monitors orders with PIX as the selected payment method, in order to send personalized reminders to the consumer if they do not complete the purchase of a specific product or service, thus preventing loss of sales.
These technologies can significantly enhance the sales performance of online stores, making life easier for e-commerce managers and marketing teams. Enviou's multichannel marketing automation platform offers all these integrated solutions, simplifying routines and result tracking, which can be reviewed through comprehensive and detailed reports., concludes Felipe Rodrigues, founder and CEO of Enviou.
