The year 2026 should impose challenges for those who sell online, according to Bling's diagnosis, a platform that brings together management solutions, financial services, logistics, among others, for SMEs that operate in the and e-commerce. This year, World Cup, elections and the beginning of the transition to the new tax regime on consumption, bring impacts to sales, as they influence consumer behavior.
According to Marcelo Navarini, director of Bling, in this scenario, annual planning, something indispensable for any company, becomes even more mandatory, as it will allow the entrepreneur to prepare for the demand fluctuations expected for the year and also take advantage of the opportunities brought by these types of events. “Starting the year without a minimum planning compromises sustainability and, in many cases, the future of the business. It is at this stage that the company organizes its objectives and connects operation, finance and sales in the same management reasoning”, explains.
The director of Bling has gathered six tips for the entrepreneur to plan his year and ensure good business during this year.
- Make a diagnosis of your business: start by analyzing how your business has behaved in the last year. Identify what worked and where there is room for improvement. This analysis should include aspects such as cash flow, sales and customer service, always analyzing what worked and what did not work.
- Set simple, realistic goals: set clear, specific, and business-ready goals for the year, such as increasing revenue in 20%, reducing fixed costs in 10%, marketing new product categories, or developing new services.
- Plan your actions with simplicity: to achieve your goals, draw a practical and accessible plan, organizing your finances, setting priorities IF the budget is limited, choose to focus on the actions that will bring the greatest return, and use practical schedules with actions in weekly or monthly steps.
- Include other important areas in planning: for small businesses, planning should be practical, considering conducting a simple inventory for inventory control, low-cost marketing actions with social networks and creative promotions, and focusing on customer service.
- Follow the results regularly: monitor monthly billing, sales volume, net profit and satisfaction with customer feedback and use the information to improve and adapt planning.
- Plan and manage your business with digital tools: solutions such as Bling help centralize financial and operational information, automate processes, reduce manual tasks and increase productivity. In the case of Bling, there is also integration with marketplaces such as Temu and Shopee, as well as platforms such as Instagram and TikTok Shop, allowing the operation of sales and deliveries in a single environment.
