With the increasing competitiveness in the online market, properly preparing for this occasion can make all the difference in sales results.Thinking about this, theSuperFrete, logistics solutions specialist, shares six tips to help entrepreneurs boost their online sales on this special date. Check it out
- Planning in advance
Planning ahead is essential to ensure sales success. Contacting suppliers in advance allows merchants to ensure the availability of the products to be offered.
"It is essential for merchants to start planning in advance, mapping and contacting suppliers and managing inventory efficiently," emphasizes Fernanda Clarkson, CMO of SuperFrete. "This will ensure that there are no product shortages during the campaign, preventing loss of sales and customer dissatisfaction," he/she/they adds.
- Correct pricing of products
Setting the correct pricing is crucial to avoid losses. It is important to analyze the profit margin and the costs involved, including shipping, to offer competitive prices without compromising the financial health of the business. A well-planned pricing strategy helps balance the accounts and maintains the attractiveness of the products. Also consider an analysis of the competition and market trends to adjust prices appropriately.
- Campaign anticipation
Launching the campaign early on social media and store channels is an effective strategy to engage the audience. Using teasers, countdowns, and informative posts helps to build anticipation and increase consumer interest. Additionally, investing in email marketing campaigns and sponsored ads can expand reach and attract new customers.
- Special promotions for the date
Offering special promotions for Merchant's Day, using cross-selling techniques, can increase the average sales ticket. Cross-sell involves suggesting complementary products to what the customer is buying, encouraging them to add more items to the cart. Additionally, attractive discounts and flash sales create a sense of urgency, encouraging impulsive purchases.
- Count on a logistics partner
Having a logistics partner like SuperFrete is essential to reduce shipping costs and sell more. "Efficient and cost-effective logistics significantly improve the customer experience and can be a competitive differentiator," says Fernanda.
A good logistics partner ensures speed and safety in deliveries, which increases customer satisfaction and trust in the store. Furthermore, negotiating competitive freight rates can help offer better prices to consumers.
- Shipping strategies
Implement strategiesfixed shippingor free shipping for the date can be a significant differentiator. Free shipping is capable of motivating 73% of online purchases, according to the E-commerce Trends 2024 survey. However, it is important for the retailer to carefully develop this strategy to avoid going into the red.
Offering free shipping on orders above a certain amount can increase the average ticket and balance costs. Additionally, mapping the audience's location and limiting free shipping to the most sold regions can optimize shipping costs. Cheaper shipping alternatives that also ensure the quality of the delivery should be considered.
