6 tips for entrepreneurs on what cannot be missing in a professional social media profile, according to a design and content specialist

With over 183 million Brazilians connected to the internet and 144 million identities linked to social networks in the country, according to the Digital 2025: Brazil report by Meltwater and We Are Social, being present in digital environments is no longer a choice, but a necessity for entrepreneurs.

But among likes, filters, and trends, many entrepreneurs still get lost when creating a professional profile that conveys the essence of their business and engages with their target audience. To assist in this mission, designer and content creator Caroline Soares, who manages several successful social media profiles such as Yluminarh, a consultancy in human and organizational development, and has produced content for brands like Disney and Warner, lists the essential elements for those who want to have a profile that truly functions as a showcase and sales channel.

"Being on social media doesn't mean being well positioned. Having a professional profile requires more than just good aesthetics: it requires strategy, clarity, and consistency," emphasizes Caroline.

Check out the tips pointed out by the specialist

1. Strategic and objective bioThe bio is the "business card" of the profile. It should include what you do, who it's for, preferably with a call to action. "Many people forget that the bio needs to be clear and inviting. It should quickly answer: who are you and how can you help?"
2. Coherent visual identityAccording to Caroline, a harmonious and aligned feed with the brand identity conveys professionalism and builds trust. It's not about having a perfect feed, but about having an aesthetic that communicates who you are. Colors, fonts, and styles need to harmonize with each other and with the audience you want to reach.
3. Bet on content with creativity and a touch of humorTo stand out on social media, it's not enough to follow a ready-made formula — you need to be bold and connect authentically. According to Caroline, incorporating humor and creativity into content is a powerful strategy to generate identification and engagement. "When you create something that makes someone smile or think 'that's so me!', the chances of sharing and connection increase greatly," he explains. This was a sure bet on Mona Ácida's profile and also on other projects that Caroline produced. "Using good humor intentionally is a differentiator. It helps to convey serious messages in a light and accessible way, as well as naturally reinforcing the brand's positioning," she adds.
4. Don't post just to post, post with purpose:Publishing just for the sake of publishing does not generate results. "Entrepreneurs need to think about content that educates, engages, or sells — in a balanced way. A good profile alternates between showing behind-the-scenes, giving tips, presenting products, and telling real stories," he says.
5. Organized and functional highlightsThe highlights are like shelves in a store. Caroline recommends organizing them by strategic themes, such as: 'Testimonials', 'Services', 'About Me', and 'FAQs'. And remember: the highlight covers are also part of the profile's design. Don't forget to apply your visual identity to every possible detail.
6. Calls to action (CTA)Finally, the specialist recalls that many profiles fail by not encouraging interaction. We need to tell people what we want them to do: comment, save, send a message... Profiles that convert have clear and well-placed CTAs.