With the increase in online shopping, concerns about security in digital transactions also arise, causing many consumers to feel hesitant when making purchases online. According to the Brand Health survey commissioned by ClickBus with Kantar, during the high tourism season of 2024/2025, for 59% of the company's new customers, thesecurity promoted in purchasesit is the main reason for issuing ticketsbesides the easy usability of the app and website.Pointed out asreference brand for online purchase of bus tickets, ClickBus also gathered data that highlighted convenience, promotions, and a variety of reliable bus companies as differentiators.
With a significant increase in demand for bus tickets, the sector's landscape is becoming increasingly competitive, and therefore, it is necessary to consider ways to improve the user's purchasing experience. Therefore, ClickBus, in an effort to maintain its Top of Mind position – with nearly 40% – in brand recall among consumers, has just introduced theGoogle Pay and Apple Pay as the newest payment methods on your app and website, which already included Pix, Mercado Pago, Paypal, bank transfer, or credit card (with the option to split into up to 12 installments).
The news arrives togenerate even more security for the consumer at the time of purchasesince the methods offer a payment experience with biometric authentication, ensuring that only the authorized user can complete the transaction, and also tokenization, replacing card data with a unique and temporary code for each purchase, which prevents sharing sensitive information with third parties. These processes minimize the risk of fraud and provide an extra layer of protection.
The inclusion of the methods reinforces ClickBus's commitment to ensuring practicality, convenience, ease of payment, and security for its customers. "Ensuring safety and convenience have always been priorities for our company, and it is very important for us to develop technology so that travelers feel increasingly confident to shop online. The implementation of Google Pay and Apple Pay comes to further strengthen our commitment to providing a reliable digital environment," says Fabio Trentini, CTO of ClickBus.
