With the dynamism of the market, excellent customer service has ceased to be a competitive advantage and has become an essential requirement for any successful company. This is an area directly related to the consumer's emotional state, influencing the entire purchase journey from start to finish. Logo, it is the moment for the store to attract positive attention, win customers through touch, and stand out from the competition with loyalty and a solid reputation.
The opportunities for good service
Due to globalization, the expansion of the Internet, and all the market activity, it is difficult for a product to impact the user solely through demand, benefits, or deliveries. In this regard, I like to remember the famous phrase: "nothing is created, everything is copied," and today, this action is facilitated by the excess of information.on-line, making it difficult for a brand to guarantee a completely unique and unmissable service”, comments Tiago Sanches,head Total IP sales.
Considering this scenario, where the odd qualities gradually diminish, the way an interested party is welcomed emerges as the key differentiating factor. "The logic is simple: happy buyers are more likely to return, refer, and recommend to potential new clients. However, this is the result of an entire process with several steps, where the support received is present throughout," points out the specialist.
Tips for successful service
With this importance in mind, Sanches lists five essential points to ensure above-average assistance:
- KnowledgeThe team in charge of the relationship with the audience needs to understand the functionalities, usage, and advantages of the product. Only then is it possible to give intelligent, direct, clear, and specific answers;
- Effective union with technology: “Today, modernization allows brands to have the privilege of having mechanismstech to guide their actions. My advice is: make the most of this opportunity and team up with companies that share the same mindset. Thus, both can help each other achieveinsights valuable. Total IP is always available to assist locations with a forward-looking vision!, analyze the manager;
- HumanizationDue to the frequency of machine use in people's routines, there is increasingly a lack of feeling embraced by a human. For this reason, Total IP provides the possibility to speak with an attendant, even when the first contact is made by abot;
- Target group researchTools like Artificial Intelligence have become great allies when it comes to delving into a topic or individual. Logo is an excellent alternative for establishments to become aware of it.personand reach them in an insightful way;
- ChatbotsAmong the powerful opportunities of the technological revolution, the use of robots to support employees' activities has been a highly discussed topic in recent years. "With the pandemic, we faced an absurd variety of updates in society, which persisted after the health crisis ended and became part of the routine. Chatbots are now essential elements for an automated and assertive environment, increasing productivity, guiding more elaborate strategies, and speeding up responses," he explains.
Preparing the team to deal with innovation
Satisfied and well-trained leaders are essential to reap good external results, delighting with their performance. This is a journey shaped since the promotion ofworkshops internal up to the structuring of the organizational culture. Therefore, Total IP not only cares about the well-being of its contractors but also offers partner businesses a multi-technology team, ready to support each phase, from implementation to continuous improvement suggestions. The most important thing here is, certainly, to ensure understanding and information for all involved, concludes Sanches.
