In an increasingly competitive world, companies need to take a comprehensive approach to their marketing strategies. However, one of the most crucial aspects, often overlooked, is brand protection.In addition, the issue becomes even more urgent amid the large number of scams practiced over the internet, with the help of channels, networks and digital apps.
Diego Daminelli, CEO of BrandMonitor, a company specialized in combating unfair competition in the digital environment, shares the following five reasons why companies and marketers should prioritize this issue in their strategies. Check out:
- Reputation preservation & Brand reputation is one of the most valuable assets of a company. Brand protection helps prevent misuse and misappropriation of its identity by ensuring that the brand image remains intact.
- Reducing financial losses . The misuse of trademarks can lead to significant financial losses.When a brand is not protected, competitors can benefit from its reputation, damaging its sales. Investing in brand protection is an effective way to prevent loss of revenue.
- Increasing consumer confidence ''Well-protected brands convey safety and professionalism. Consumers tend to rely more on brands that are recognized and properly registered.This trust translates into loyalty, which is critical to the long-term success of any company.
- Competitive advantage ^ In today's business environment, having a strong and protected brand can offer a significant competitive advantage.Businesses that invest in protecting their brands not only excel, but can also explore new market opportunities, knowing that their intellectual property is safeguarded.
- Compliance with standards and regulations ^ Brand protection is not only a matter of marketing strategy, but also a legal requirement in many countries. Companies must ensure that they comply with intellectual property-related standards and regulations. Lack of protection can result in legal sanctions, regulatory complications and, ultimately, financial losses.
“Prioritizing brand protection in marketing strategies is not only a good practice, but a strategic need that can directly impact the success and sustainability of a company.By investing in the protection of their brands, companies not only protect their assets, but also position themselves for more robust and sustainable growth”, says Diego Daminelli, CEO of BrandMonitor.
