5 lessons that sports bring to business

Next July 26th, The world will be watching closely for the opening ceremony of the Paris Olympics.. The event, which brings together athletes of different nationalities and sports, It is a showcase of values and lessons that can be applied in various areas of life., Even in the business world.

Thinking about it, Beatriz Ambrosio, CEO and founder of Mention, first Public Relations startup in Latin America, He separated five lessons that the Olympics and sports can bring to executives..  

1. Strategy

Just like in a sports match, Where every move is carefully planned to achieve victory., companies need to draw up an action plan to achieve the objectives. The strategy is key to directing efforts, optimise resources and outperform competition. Without a clear plan, Both athletes and companies can lose focus and direction., compromising performance, explains Ambrosio

2. Collaboration

A well-integrated team, where each member knows his role and works in harmony with the others, tends to achieve better results. In the same way, corporations that encourage collaboration among employees promote a healthier and more motivating work environment. Teamwork can lead to innovation, rapid problem solving and strengthening of team spirit

3. Leadership

Great athletes are examples of leadership and show resilience in the face of challenges.. In the market, This aspect is fundamental to guiding, stimulate creativity and ensure business performance. Effective leaders can motivate people and achieve ambitious goals. Like a captain on the playing field, A good leader knows when to delegate., support and make strategic decisions, comment

4. Diversity

The Olympics bring together athletes from different cultures, ethnicity and origin. This diversity enriches the competitions and provides new perspectives. In the same way, organizations that value diversity tend to be more innovative, Because they harness the potential of their talents.. Inclusion in the workplace can lead to fertile solutions and a broader understanding of the global market, says Ambrosio

This year, the Brazilian delegation will have for the first time in history more women than men. There are 277 athletes in total., including 153 women and 124 men. Therefore, 55% are female athletes, More than at the Tokyo Olympics, when they accounted for 47%

5. Responsibility

Athletes are examples of discipline and commitment, Dedicating himself intensely to training and competition. In the business world, Responsibility is key to building a solid brand and gaining the trust of partners. Conscious companies are those that deliver on their promises., act ethically and are committed to quality of service and customer satisfaction

By incorporating these lessons from sport, brands can strengthen their organizational culture, increase their competitiveness and achieve lasting success. Strategy, collaboration, leadership, Diversity and responsibility are essential pillars for both athletes and entrepreneurs seeking to be a benchmark in their respective segments., finalizes