As technology advances, digital scams become more sophisticated and common, posing a growing threat to people's financial security and privacy.
A recent study conducted by OLX reveals that Brazilians lost R$245 million to digital scams in the first six months of 2024 compared to the same period in 2023. The research analyzed data from the Brazilian digital market, including websites, apps, and digital accounts from January to June, based on approximately 20 million accounts opened on online platforms.
Below, Diego Daminelli, founder and CEO of Branddi, a company specialized in combating unfair competition in the online environment,highlights 5 tips on how brands can avoid losses to their customers and consumers due to digital scams in 2025, check it out:
1 – Control websites created related to your brand:Monitor and manage all online sites and content that are somehow associated with your brand. This is important to ensure that your brand's image is represented consistently and positively;
2 – Manage ads and promotions with your products:plan, create, monitor and adjust advertising campaigns and promotions involving your company's products;
3 – Monitor e-commerces and marketplaces that sell your products:track and analyze the presence and sales of your products on e-commerce platforms and marketplaces;
4 – Report profiles on social networks imitating your brand:identify and report fake or fraudulent profiles on social media that may impersonate your brand;
5 – Analyze fraudsters and eliminate them to protect your end consumers:Identify and take action against fraudulent activities that could harm your customers and your brand reputation.
Daminelli explains that scams using big brands have become an epidemic in Brazil. "This directly impacts how brands are perceived by customers. Besides the financial loss for the customer, there is also a credibility loss for the companies victimized by these scams. In 2024 alone, Branddi has taken down more than 50,000 fraudulent websites and over R$25 million worth of counterfeit products on social media and marketplaces," he concludes.
