Online shopping for pet products is an important part of the daily life of Brazilians. Accustomed to the conveniences of digital retail, consumers have developed a hybrid shopping journey, using physical stores, applications, sites andmarketplaces according to your convenience
According to the study "Omnichannel Consumer Purchase Journey" – Focus on Petshops, developed byBrazilian Society of Retail and Consumption (SBVC)in partnership with theQualibest Institute, 91% of the interviewees usuallyresearch before buying products for the pet. The survey indicates that 32% of searches are made on search engines, 21% on pet product store websites, and only 16% in physical stores
"It is a great opportunity for companies in the sector", because the consumer already has an omnichannel behavior and online retail is part of the Brazilian shopping mix, affirmsEduardo Terra, president of SBVC. The numbers show that 87% of respondents are happy with their pet product purchases in marketplaces, followed by 85% in "e-Commerces/ specialized pet apps", 83% in "Neighborhood Pet Shops", 82% in "Large pet shop chains", 81% in Supermarkets/wholesale stores. "The next step is the ability to integrate the digital experience with the human warmth of physical stores to serve customers in the best way", adds Earth
According to the study, 85% of respondents buy pet products at least monthly in pet shops, with 32% doing it at least once a week. "Neighborhood pet shops" are the main channel for purchasing pet products for 62% of customers, while "Supermarkets/wholesale stores" are preferred by 53% and "Large pet shop chains", by 46%. Pet shops have a vocation for convenience and proximity, and this is an asset that can be well leveraged by companies in an omnichannel journey, analyze the president of SBVC
Most pet product purchases, however, is done in a planned manner for 97% of respondents, while 41% claim to buy on impulse. In this purchase planning, 49% of consumers are direct, they go to a specific store and buy what they need
The numbers show that the consumer, even in planned purchases, seeks convenience, price and experience and may be open to impulse purchases, depending on the promotional effort of the brands and thefit with your purchase moment, affirms Earth. "The retail that recognizes these buying triggers increases its average ticket and delivers a more relevant experience for customers", adds
Methodology
The study interviewed 711 consumers across the country and aimed to understand the purchasing journey of Brazilian consumers in pet shops, in purchases both in physical retail and online. The research addresses aspects related to shopping habits, product research, purchase intention, reasons and purchase frequency
