Online pet product shopping is an important part of Brazilians' daily lives. Accustomed to the conveniences of digital retail, consumers have been developing a hybrid shopping journey, using physical stores, apps, websites, andmarketplaces according to your convenience.
According to the study “Omnichannel Consumer Purchasing Journey – Focus on Pet Shops”, developed byBrazilian Society of Retail and Consumption (SBVC)in partnership with theQualibest Institute, 91% of the interviewees usuallyResearch before buying products for your pet.A survey indicates that 32% of searches are carried out on search engines, 21% on pet product store websites, and only 16% in physical stores.
“This is a great opportunity for companies in the sector, as consumers already have an omnichannel behavior and online retail is part of the Brazilian purchasing mix,” he says.Eduardo Terra, president of SBVC.The numbers show that 87% of respondents are satisfied with their pet product purchases on "Marketplaces," followed by 85% on "E-commerce/ specialized pet apps," 83% in "Neighborhood pet shops," 82% in "Large pet shop chains," and 81% in supermarkets/wholesale stores. "The next step is the ability to integrate the digital experience with the human warmth of physical stores to serve customers in the best way," adds Terra.
According to the study, 85% of respondents purchase pet products at least monthly from pet shops, with 32% doing so at least once a week. "Neighborhood pet shops" is the main shopping channel for pet products for 62% of customers, while "Supermarkets/wholesale stores" are preferred by 53% and "Large pet shop chains" by 46%. "Pet shops have a vocation for convenience and proximity, and this is an asset that companies can effectively leverage in an omnichannel journey," analyzes the president of SBVC.
Most pet product purchases, however, are planned for 97% of respondents, while 41% say they buy on impulse. In this purchase plan, 49% of consumers are direct, going to a specific store and buying what they need.
“The numbers show that consumers, even when making planned purchases, seek convenience, price and experience and may be open to impulse purchases, depending on the promotional efforts of brands and thefit "with your moment of purchase," affirms Terra. "The retail that recognizes these purchase triggers increases its average ticket and delivers a more relevant experience for customers," he adds.
Methodology
The study interviewed 711 consumers across the country and aimed to understand the purchasing journey of Brazilian consumers in pet shops, for both in-store and online purchases. The research addresses aspects related to shopping habits, product research, purchase intentions, motives, and purchase frequency.
