4 steps to turn your idea into a business

Turning an idea into a business can seem complicated, but with planning and organization, it is possible to structure projects that make a difference. Junior companies play an essential role in this process, by connecting academic knowledge with the real demands of the market and supporting young entrepreneurs in their first steps

These organizations, managed by university students, they offer services such as market research, strategic planning and development of technological solutions. With more than 1.450 companies spread across Brazil, they completed 24 thousand projects in 2024, according to Brasil Júnior, confederation that coordinates the movement

Elias Gabriel, Executive President of Brasil Júnior, explain how someone who wants to start a business can be inspired by the model of junior companies and follow fundamental steps to turn ideas into reality

1. Structure the ideaEvery business starts with a clear purpose. Identify the problem you want to solve, who will benefit and how your solution can work. These answers help to guide the next steps and align expectations
2. Understanding the marketResearch the competitors and the needs of the audience you wish to serve. This analysis allows for the creation of a competitive advantage and adjusts the model to meet the real demands of the market
3. Seek specialized supportHaving guidance makes all the difference at the beginning. Junior companies, formed by university students, they offer accessible consulting that helps entrepreneurs validate their ideas. These organizations operate within universities, connecting academic learning with market challenges
4. Test and adjustBefore investing large resources, test your idea on a smaller scale and collect feedback. This stage allows for correcting flaws and refining the proposal, what increases the chances of success besides supporting entrepreneurs, junior companies prepare students for the job market. It's a two-way street. Entrepreneurs receive affordable and quality solutions, while students apply their knowledge in real projects, they develop practical skills and become more prepared for the job market.