Besides being a date to celebrate love and affection, Valentine's Day is also very important for boosting commerce and businesses. This year, the sector projects a movement of R$ 23 billion, with 96 million Brazilians planning to give a gift to someone, according to a survey by CNDL and SPC Brasil.
With this in mind, below are four solutions that can assist e-commerce and retail on the date. Below are the details:
Digital fraud prevention
More and more, criminals have been taking advantage of the growth of digital solutions and online shopping by the population to commit scams. In this sense, especially on commemorative dates like Valentine's Day, fraud prevention companies become increasingly important. One of them is theNethone, that through analysis of fingerprints and behavioral biometrics of each user in real time,hinder attempts of account theft and cyber threats through more behavioral analysis that enables the reading of user behavior. For example, your Software as a Service technology uses artificial intelligence to detect and stop fraud in transactions through details such as mouse movement perception.
Efficient delivery logistics
For the gifts to arrive on time and quickly for the loved ones, it is essential that retailers and marketplaces haveefficient logisticsin the delivery process. For that, thenstechIt is the largest supply chain software company in Latin America and offers more than 100 solutions in the sector, including management, routing, optimization, and delivery route orchestration. Focused on resolving the current and future business pains of all links in the supply chain, nstech offers complete and modular technologies so that clients can evolve their businesses, make efficient deliveries, and impact society by reducing CO2 emissions, accidents, and thefts.
Simple and affordable deliveries through logistics:
A LoggyBrazilian company, a reference in deliveries in the country and transforming logistics through technology, offers solutions for parcel pickup and delivery in a simple, fast, and affordable way, through an extensive network and coverage throughout Brazil. The company uses technology, such as artificial intelligence, big data, and machine learning, to optimize and develop products and services more efficiently, aligned with market demands and needs. As a partner of the e-commerce sector in the country, Loggi is integrated and provides solutions for over 20,000 corporate clients, ranging from large marketplaces to small and medium-sized businesses. Furthermore, it has driven the businesses of small entrepreneurs, with a growth of over 150% within Loggi in the past year. Among the initiatives that facilitate operation and reduce costs for this audience is LoggiPonto, a Pick up and Drop off points (PUDOs) system. This model creates a network of points connected to a national logistics operation, so that SMEs can benefit from the same efficiency as large e-commerce brands and marketplaces.
Sales intelligence for e-commerce:
On commemorative dates like Valentine's Day, when there is a significant increase in the demand for gifts, the use of data to boost revenue becomes even more strategic.e-commerceIt is in this context that Nubimetrics stands out, a sales intelligence platform that transforms data into strategic decisions through AI andbig dataThe platform assists brands andsellersto analyze the seasonality history, monitor the demand evolution, and identify which products in your portfolio have the greatest conversion potential. More than keeping up with trends, what sets high-performance sellers apart is the ability to turn data into strategic decisions. Therefore, Nubimetrics offers solutions that allow each choice to be more accurate and each opportunity to be better utilized.
