A study by Serasa Experian, the first and largest datatech in Brazil, reveals a great concern among Brazilian bettors about protecting their identities on sports betting sites, the “bets”.
According to the survey, 43% of participants are very concerned (ratings 9 and 10) about fraud, especially scams involving misuse of identity and the leakage of financial and registration data. This justifies the cautious behavior of 85% of respondents, who state that they always or frequently choose platforms they consider secure.
The survey, conducted with over 2,000 participants, also showed that 13% of bettors claim to have been scammed on platforms, and this number jumps to 31% among those who bet daily. Among those who have been victims, 65% experienced associated financial losses – most of them (81%) lost up to R$ 1,000. When asked about the most common types of scams, the most cited were: personal data leaks (28%); account invasions (21%); and financial data leaks (20%). Although 88% of respondents stated that they have never been victims of scams, 39%They say they know someone who went. Check the graph below for more details about the types of scams
“Brazil is one of the countries that bets the most in the world and one of the markets most susceptible to fraudsters, which justifies the great concern of bettors with their security on these platforms. In this scenario, Serasa Experian’s mission to provide robust authentication and fraud prevention solutions also contributes to increasing the protection of individuals and companies, especially in light of the new betting regulations, which require this to be done in a fast and structured manner”, says Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian.
In the bettor's opinion, technology is key to identity protection
For 95% of bettors, the use of identity validation technologies is essential to protect users. Facial biometrics have already been used by 68% of participants, and 80% consider it important for betting sites to adopt this technology to enhance security. Document verification is also seen as an effective measure, with 77% of respondents highlighting its relevance for protection against scams.
Despite these security initiatives, users expect platforms to adopt more robust measures. Almost half of the sample (49%) still do not fully trust that betting companies implement fraud prevention measures, highlighting the need for technological investment and awareness on the subject in the sector. See in the graph below more data about user perception
The complete study with all the data on the bettor's view regarding thesecurity of “bets” operations” can be accessed free of charge on the Serasa Experian website.
To support the efforts of the Brazilian government, which since December of last year has been taking measures to regulate the operation of "bets" in the country, Serasa Experian – which supports any initiative aimed at increasing security and integrity in transactions between companies and consumers – operates in this context as a strategic provider of anti-fraud technologies. The goal is to help these companies comply with the new regulations while also contributing to the safety of bettors.
Methodology
The quantitative research "Sports Betting," conducted by Serasa Experian, was carried out with 2,008 respondents, all of whom placed sports bets on websites or apps in the last 12 months. With a margin of error of 2.2% and a 95% confidence interval, the survey was conducted via online panel between August 9 and 22, 2024. The sample was balanced between female and male genders, with ages of 18 to 27 years (15%), 28 to 43 years (49%), 44 to 59 years (29%), and 60+ (7%).
