It is undeniable that Black Friday has gained a lot of fame in recent years in Brazil, especially when we talk about online shopping, but if you are a supermarket owner, is it worth investing in Black Friday in your physical stores? For Pedro Della’Nora, businessman in the field for over 17 years, there should be no doubt that the answer is yes
"Black Friday is a very important date for retail and all supermarkets should pay a lot of attention to it", says the supermarket owner, that through its YouTube channel shares information and knowledge about management and sales with entrepreneurs from all over Brazil. To help supermarket owners with this task, Della’Nora highlights four tips to make Black Friday a success
1- It doesn't matter the size of your supermarketBlack Friday is a time when retail is very heated and it has already been widely adopted by consumers, that usually hold off on purchases before the event to take advantage of the promotions. Therefore, if a supermarket prepares well, make the proper promotion and position yourself as a store with attractive prices, you can take advantage of the date to greatly increase your sales, regardless of its size. Even small markets should participate
2- Not everything needs to be on sale. So that the store is perceived as cheap and still remains profitable, it is essential to choose promotional products wisely. That's why, prioritize what we call meteoric items, what are those products that have a high price perception by customers, like coffee, milk, eggs, potato, onion and tomato, in addition to popular cuts at the butcher shop, like a thigh, thigh and the best-selling beef cuts. Other examples are market-leading cleaning products, like laundry detergent and dish soap
3- Keep an eye on the marginIt is important to remember that Black Friday is a very important time to reach sales peaks, and not to achieve large profit margins. The store that continuously manages its margin can benefit more from Black Friday, because it can reduce prices at this moment without compromising the profitability of the month or the year. Otherwise, the increase in sales may not reflect a good financial result
4- Invest in effective marketing. It is important to anticipate communication, starting about two or three days before, to create anticipation and attract customers' attention, but without giving the competition much time to react. Another essential point is to prepare a good brochure with the items on sale, especially the meteoric ones. Furthermore, social networks, both in organic and paid traffic, they are essential tools for dissemination
Della’Nora highlights that, to follow these tips, it is necessary to invest time in planning and the strategies that will be used. "In the case of horticultural products", for example, the supermarket owner can seek to negotiate directly with producers to offer truly lower prices on Black Friday with the best cost-benefit for the business
A well-executed Black Friday will have a huge positive effect on customers. The date is a great opportunity for supermarkets to establish a reputation as a cheap store. AND, for that, it is essential to position oneself with real promotions, with really attractive prices and also invest in strategic advertising, concludes Della’Nora
For more tips and strategies aimed at the supermarket sector, accesshttps://www.youtube.com/c/PedroDellaNoraandhttps://www.instagram.com/pedrodellanora/.
