Entrepreneurs have already understood that they need to establish a presence on social media and other platforms to connect with their audience and increase sales, and an excellent way to do this is through TikTok. To give an idea of the platform's power, a 2025 consumer trend report by Coefficient Capital and journalist Dan Frommer, from the newsletter The New Consumer, indicated that TikTok Shopsurpassedretail giants such as Shein and Sephora are preferred by consumers in the US.
This year, TikTok tripled the performance achieved in Black Friday 2023. According to the study, the platform has already attracted over 500,000 sellers in the US and reached $100 million in sales on the day considered the busiest of the year.
"There are several companies, of different sizes, that have consolidated and multiplied their revenue thanks to TikTok. All with strategies much simpler than it may seem," emphasizes Ana Clara Magalhães, senior acquisition manager at Ecommerce na Prática, the world's largest e-commerce school.
She explains that people are used to the idea of starting a business and only then entering social media to attract customers. However, TikTok's reach power makes it possible to already establish an audience and generate desire for your product even before the store opens, with low investment.
“You can bet on showing the store creation process, the behind-the-scenes of the business and the products you will sell, so that you can connect with the community even before the launch. And, although it is not mandatory, you can still enhance this using TikTok Ads, while creating a warm base for your performance strategy”, says Magalhães.
Next, she gives other tips to start using the tool for the benefit of your business. Check it out
1. Get to know the platform
Each media platform has a different operating profile, and TikTok is quite unique in its reach potential because it values the story being told rather than the author and their number of followers. With astorytellingWell targeted, it is possible to attract consumers and advocates for your brand organically. This happens because content delivery is different from other social networks, which rely more on your connections.
2. Find your community
TikTok was designed to understand signals of interest and distribute content to groups of people who share these preferences. There, these groups are known as "communities," such as the one on BookTok, for example. They do not always have a specific name, but all of them have behaviors and content models that are more consumed by people interested in that topic. Therefore, understanding your community will be essential to boost your sales on the platform.
To understand how your niche behaves within the platform, research content and communities using the keywords most related to your business. This strategy will help you understand what your potential customers and brand advocates are consuming, engaging with, and talking about in the universe where your brand is embedded.
3. Create native content
One of the biggest mistakes brands can make is simply reusing content from other platforms without considering the unique features of TikTok. To create effective content on TikTok, it is essential to understand the platform's culture, which values authenticity and spontaneity. Forget the highly produced videos and bet on the simple and genuine – behind-the-scenes videos that narrate your business's daily life can be very well received, for example.Additionally, focus on speaking the community's language, capturing attention quickly, and being engaging from start to finish.
4. Invest in influencer marketing
It's not mandatory, but working in partnership with content creators in your niche and complementary niches is a strategy that yields results. They act as the voice of your brand, expanding your reach, showcasing your product, and generating a desire to buy among your followers. And this doesn't just mean betting on big personalities; you can also partner with smaller creators who are relevant within your niche, like UTAN store and Belas Garden do.
