Although 78% of the population claims to have an account at some bank, 1 in 3 Brazilians still do not feel properly included financially, the lack of access to credit being one of the main reasons (73%) for this perception. This is what the study shows“From banknotes to DREX: the evolution of money in 30 years”, produced by Mercado Pago in partnership with the Brazilian Institute of Research and Data Analysis (IBPAD).
For Igor Castroviejo, commercial director of 1datapipe, consumer insights platform via Artificial Intelligence, a large part of the reasons why so many people cannot obtain credit is due to the traditional evaluation models used by institutions. "Unfortunately, the autarchies still rely on very superficial and outdated sources of information, so that many potential clients go unnoticed due to the lack of depth of the companies themselves
The executive brings, to exemplify, some important data, how the fact that more than 38% of the population works informally, according to a survey by Statista, what hinders the detection of payment capacity by the municipalities. "Furthermore, a study by the Locomotiva Institute indicates that there are more than 4,6 million Brazilians without a bank account and another material, chamado de Beyond Borders 2022/2023, pointed out that only 40% of adults in the country have a credit card. With that, there are millions of Brazilians invisible to the eyes of these evaluations and, consequently, without access to something as important as credit, scores Igor Castroviejo
As a solution to the problem, the professional suggests that financial institutions invest in technological solutions capable of encompassing these minority groups in their analyses. "Thanks to the digital advent in our country", there are already solutions on the market that provide municipalities with valuable alternative data, as an online purchase history, consumption habits, profession, employment history, average salary and family income of these potential clients, what can bring very good insights about each person's profile, punctuate
Furthermore, Igor Castroviejo draws attention to the good use of Artificial Intelligence. She has a fundamental role, so much so that data from the Boston Consulting Group shows that this technology brings productivity gains of up to 80% in banks, improving credit-related decision making. This happens because, through it, it is possible to make a detailed assessment of information, identifying crucial patterns and trends in these assessments, punctuate
