Salesforce, globally recognized for its CRM solutions and technological innovation, continues to lead the market with the development of tools that transform the way companies connect with their customers and operate in the digital environment. The trends presented by the company end up shaping the corporate future and guiding business strategies across various sectors.
Therefore, SysMap Solutions, a company specializing in CRM and focused on digital acceleration, listed 3 Salesforce trends that will guide the future of business. The company recently elevated its partner status to the CREST level, a recognition that attests to the excellence and commitment the company has with Salesforce projects.
"Digital transformation has ceased to be a competitive advantage and has become a necessity for businesses that wish to thrive. At SysMap, we work side by side with Salesforce to deliver solutions that, in addition to automating processes, promote a complete and integrated view of the customer, always maintaining innovation and security as fundamental pillars," says Daves Souza, CEO of SysMap Solutions.
These are the 3 trends that, according to Souza, companies should put on their radar to optimize their operations:
The Artificial Intelligence revolution in customer service:With the launch of Agentforce, representing the third wave of AI, Salesforce offers a new level of sophistication to copilots and chatbots. The AI will operate autonomously with the ability to dynamically modify processes, access relevant information when necessary, develop personalized strategies, and implement them independently and securely. Teams will be able to scale their operations with highly accurate intelligent agents, sizing the workforce with just a few clicks. The tool will allow any company to build customized and adaptable AI agents for any need and sector, delegating to Agentforce data analysis, decision-making, and execution of various tasks, from customer service to campaign optimization. Salesforce emphasized at its recent event, Dreamforce, that the strategic application of AI should focus on a more customer-centric approach, with faster and targeted services. The future of work creates a perfect synergy between humans and machines, where virtual agents provide the necessary information for human agents to offer hyper-personalized and high-quality service.
Commitment to ESG (Environmental, Social and Governance):Sustainability and social responsibility have established themselves as fundamental pillars for business success. ESG has been one of the main areas of debate promoted by Salesforce, with companies discussing how to align their business strategies with sustainable practices, aiming for both economic growth and a positive impact on the environment and society. The key point is to define the role of technology in ESG and how to execute a digital transformation aligned with these principles. Corporate governance also deserves attention in terms of ensuring transparency and accountability in its operations.
Acceleration of Digital Transformation in companies:The integration of new technologies, such as AI, automation, and data analysis, is at the heart of digital transformation. They are redesigning business processes, driving efficiency, and creating new opportunities. Salesforce has emphasized that this evolution is not just about adopting new tools, but about a broader restructuring of organizational culture. Companies that manage to align their teams and operations with this new digital reality will be better positioned and will sustain long-term growth.
These trends indicate that adapting quickly will enable strengthening operations and increasing efficiency, by deeply understanding customer behavior and implementing targeted actions based on real data. "Optimizing the relationship with consumers and incorporating ESG practices also improves brand perception and attracts more conscious customers. These trends present an opportunity for companies to redefine their offerings and gain new competitive advantages. Since they will impact businesses as a whole, across all sectors, it is important to start preparing now to adopt them in a strategic and efficient manner," concludes Daves.
