According to the Indeed "Workforce Insights" report, 40% of people prefer a hybrid work model. Numbers like this are becoming increasingly common and show how professional activity modalities are changing, especially due to the rise of coworking spaces.
For Daniel Moral, CEO and co-founder ofEureka Coworking, one of the main global networks in the sector, “shared workspaces adapt to a reality marked by flexible schedules and environments, in which technology helps to bring more autonomy, purpose and real connections to individuals and companies”.
In this scenario, the executive listed the trends that promise to revolutionize the future of work in 2025. Check it out
- Dematerialized work
With the rise of the hybrid model, the concept of fixed offices and rigid hierarchies has led companies to rethink their traditional structures, increasingly focusing on results and efficiency. For the executive, this means that "traditional work structures are becoming obsolete."
“The transition from physical to digital, without losing the ability to collaborate in person, has shown organizations and professionals that it is possible to operate more quickly, using resources in an optimized and sustainable way,” he points out.
- Solid values
An effect resulting from the dematerialization of the labor market is also the search by companies and professionals for environments that reflect their values. "The business world is no longer driven solely by productivity; it is shaped by purpose and impact, especially with initiatives that promote ESG (Environmental, Social, and Governance), educational events, and programs focused on conscious entrepreneurship," reinforces Moral.
Eureka Coworking itself is an example of this, as it encourages its members to use eco-friendly transportation and supports projects focused on urban mobility, such as Bike Tour SP and Ciclocidade. "The idea of many brands, including ours, of forming a 'community' in the job market is not just a simple cliché. If everyone does their part, they can benefit their careers, businesses, and the entire planet," concludes the executive.
- Reduced costs
The growth of coworking spaces reflects the current companies' pursuit of resource optimization and greater financial efficiency. The CEO explains: "By choosing a coworking space, companies can reduce a series of fixed and variable expenses. Costs for traditional office rent, infrastructure maintenance, water, electricity, internet, and security are significantly reduced. Additionally, these spaces come fully equipped with furniture, technology, and meeting rooms, avoiding initial investments in equipment. The flexibility offered also allows adjusting the number of workstations according to demand, preventing waste of unused spaces."
- Technological innovations at the service of humanization
McKinsey & Company projects that artificial intelligence (AI) will accelerate automation by more than ten years, which is expected to boost the global economy by nearly $8 trillion. The development of tools like this proves that technological innovations have not only energized the market but also transformed the way companies and professionals work, eliminating bureaucratic and operational tasks.
"Technology allows teams to focus on more strategic and creative activities, concentrating efforts on the core business and projects that truly matter," emphasizes Moral. In this context, there is great anticipation for the increase of innovation hubs like coworkings, which connect startups, companies, and investors in an environment that combines efficiency with human potential, he adds.
- 'CO effect'
According to the CEO, coworkings are expected to become "the rule, not the exception" in the market next year. He explains that this trend reflects a global movement in the world of work that goes beyond the segment itself, called the "CO Effect,"COlaboration,COconnection,COsharing and workCOfor the purpose.
"The 'CO Effect' is not about sharing a table with another professional, but rather a cultural change," he states. Just as platforms like Uber, Netflix, and Airbnb transformed their industries by adopting a sharing economy, coworking brings the same logic to the professional environment. These spaces are ecosystems that encourage valuable interactions, organic networking, and idea exchanges, so we will probably see more companies seeking this model to gain new opportunities, he concludes.
