In November 2024, the South totaled 168,485 fraud attempts prevented, thanks to Serasa Experian's anti-fraud technologies, the first and largest data tech company in Brazil. Among the Federal Units (FUs), Paraná was the most targeted state by the coup plotters (67,052), while Santa Catarina recorded the lowest number (42,475).
National view: 14.2% annual variation in fraud avoided in Brazil
Considering the national vision ofFraud Attempt Indicatorfrom Serasa Experian, November marked the fifth consecutive month of 2024 in which Brazil surpassed the mark of 1 million avoided scams, totaling 1,020,304 cases — a frequency of one occurrence every 2.5 seconds and an increase of 14.2% compared to the same period in 2023.
"Digital fraud poses an increasing risk to consumers and businesses, and our goal is to strengthen security at every stage of the journey," emphasizes Caio Rocha, Director of Authentication and Fraud Prevention at Serasa Experian. "The technologies we use to identify fraudulent patterns and prevent scams have been essential for companies to detect attempts before causing losses," she adds.
More than half of fraud attempts are detected by inconsistencies in registration information
In the view by attempt modality, more than half (56%) of the occurrences were identified due to inconsistencies in registration information, which include discrepancies between the data provided by users and the information recorded in reliable or official databases, such as CPF, address, date of birth, or financial history. Rocha explains that "these inconsistencies often indicate attempts to create false identities, manipulate existing data, or use third-party information fraudulently."
Furthermore, fraudulent patterns related to document authenticity and biometric validation accounted for 36.7% of occurrences, while device verification contributed 7.3%, reinforcing the need for integrated solutions to combat different types of fraud.
Banks and Cards accounted for more than 50% of fraud attempts
In the total number of fraud attempts prevented in November, the "Banks and Cards" segment led as the criminals' preferred target (52.7%), while "Retail" had the lowest incidence (2.1%). Regarding age groups, citizens between 36 and 50 years old were the most targeted for scams, accounting for 33.3% of cases.
State view: drop in monthly variation in all Federative Units (UFs)
Even in November 2024, the Serasa Experian Fraud Attempt Indicator revealed that all Federal Units (UF) experienced a decrease in investigations compared to the previous month. The largest was in Santa Catarina (-4.1%). Still, the volume-based view indicated that the states of the South and Southeast remained in the crosshairs of the coup plotters.
